backtop


Print 63 comment(s) - last by Pessimism.. on Jan 5 at 4:14 PM


3D glasses are worth no more than the $3 up charge the theater wants  (Source: Panasonic)
Give us a decently priced 3D TV with passive glasses and things might take off

A disconnect in what analysts think will happen and what actually happens with consumers seems to be commonplace within the TV industry. In October, DisplaySearch released some figures that forecast the shipments of connected TVs to soar this year. So far, according to massive electronics retailer Best Buy, the mass adoption of expensive sets with new features simply hasn't happened and adoption of 3D TVs is still slow.

Reuters reports that Best Buy CEO Brian Dunn told analysts that sales of 3D TVs has fallen behind expectations. Dunn said, "There was confusion about 3D early (on). It was a little short on content." A little short is an understatement, and one of the films that could have helped drive 3D TV adoption – Avatar – is locked up as an exclusive for Panasonic until 2012.

With the news of slower than expected sales of high-end TVs, Best Buy was forced to cut the profit forecast for the year. Frank Ingarra from Hennessy Funds stated, "The stock got killed today." Ingarra co-manages a find that has 32,000 shares of Best Buy stock. The stock closed at $35.52.

TV makers still expect sales to improve next year as more 3D content becomes available. LG's Jay Vandenbree told 
Reuters, "Just like how high-definition TV started in sports and movies, as 3D evolves, it will go with sports and movies and then become more of an everyday thing."

Some also point out that 3D content that is poorly produced is also making some watchers queasy. Google's Google TV offerings are also not doing as well as expected on the market. The main reason for this is the fact that most of the major video streaming services and networks blocked Google TV devices from accessing and streaming content from sites like Hulu, Fox, and others effectively killing the benefits of paying more for Google TV.

Perhaps even more telling though is a statement from Ross Rubin, analyst at NPD. Rubin said, "People can also buy lower-priced alternatives to connected TVs, be it video game players, Blu-ray players or Apple TV."

Consumers aren’t stupid; many are familiar with 3D from the theater and most understand the benefits of 3D in the home. What many consumers simply won't get behind are sets that are overpriced and then require active glasses that cost $200/pair or more adding an extra $800 or more to the cost of going 3D for a family of four. 



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Content?
By Hiawa23 on 12/16/2010 3:11:26 PM , Rating: 2
I think there is a huge disconnect with what analysis think will happen, cause let's be honest in these times most consumers are woorried about the economy & struggling to keep the lights on, pay their bills, 3D TV adoption is probably at the bottom of their list of things we must have. I just paid off my 1080p HDTV & I certainly am not buying another tv. Another thing, the whole 3D craze doesn't interests me at all, as 3D Avatar was no better than the 2D version, infact, whenever I go to the movies I opt to see the standard version instead of paying more for the 3D version. I mean it looks cool & all, I just don't need or want it in my movies, games or tv so these analysis may be in for a huge awakening in the upcoming years, especially if the economy continues to go south, unemployment 9.8%, for the working class & the poor. I have to assume the majority of consumers are in these classes of people, & when you are faced with putting food on the table or a TV that has technology most don't seem to care about, it's a simple choice. I don't see adoption rates improving as much as they think especially given the huge cost associated with this technology.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki