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3D glasses are worth no more than the $3 up charge the theater wants  (Source: Panasonic)
Give us a decently priced 3D TV with passive glasses and things might take off

A disconnect in what analysts think will happen and what actually happens with consumers seems to be commonplace within the TV industry. In October, DisplaySearch released some figures that forecast the shipments of connected TVs to soar this year. So far, according to massive electronics retailer Best Buy, the mass adoption of expensive sets with new features simply hasn't happened and adoption of 3D TVs is still slow.

Reuters reports that Best Buy CEO Brian Dunn told analysts that sales of 3D TVs has fallen behind expectations. Dunn said, "There was confusion about 3D early (on). It was a little short on content." A little short is an understatement, and one of the films that could have helped drive 3D TV adoption – Avatar – is locked up as an exclusive for Panasonic until 2012.

With the news of slower than expected sales of high-end TVs, Best Buy was forced to cut the profit forecast for the year. Frank Ingarra from Hennessy Funds stated, "The stock got killed today." Ingarra co-manages a find that has 32,000 shares of Best Buy stock. The stock closed at $35.52.

TV makers still expect sales to improve next year as more 3D content becomes available. LG's Jay Vandenbree told 
Reuters, "Just like how high-definition TV started in sports and movies, as 3D evolves, it will go with sports and movies and then become more of an everyday thing."

Some also point out that 3D content that is poorly produced is also making some watchers queasy. Google's Google TV offerings are also not doing as well as expected on the market. The main reason for this is the fact that most of the major video streaming services and networks blocked Google TV devices from accessing and streaming content from sites like Hulu, Fox, and others effectively killing the benefits of paying more for Google TV.

Perhaps even more telling though is a statement from Ross Rubin, analyst at NPD. Rubin said, "People can also buy lower-priced alternatives to connected TVs, be it video game players, Blu-ray players or Apple TV."

Consumers aren’t stupid; many are familiar with 3D from the theater and most understand the benefits of 3D in the home. What many consumers simply won't get behind are sets that are overpriced and then require active glasses that cost $200/pair or more adding an extra $800 or more to the cost of going 3D for a family of four. 



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Internet TV - yes 3D TV - no
By freeman70 on 12/15/2010 6:44:10 PM , Rating: 2
Internet TV will probably take off when pricing, content and usability issues are solved. These issues are common to every newly marketed product or service. Interestingly, it really doesn't matter how the service is delivered whether by cable, ADSL or possibly Wireless (WIMAX or real 4G) services as long as bandwidth requirements are met. I think Internet TV will succeed but adoption won't be quick until some company really provides the public with what they want at a price they can afford.

3D TV faces the same issues but it doesn't look like they will be solved to the satisfaction of consumers. I don't think it will be widely adopted. It will continue to fill a niche market segment in theatres and for special displays but I don't think the average person will want to spend the money to watch the news in 3D. Also, look how long it took them to start real HD broadcasts.

As a side note, 3D monitors for gaming will become popular since gamers will enjoy a more immersive user experience playing the Call of Duty, Battlefield, and Medal of Honor series of games. Secondly, serious gamers don't mind splurging for the latest gear. Thirdly, since monitor sizes are generally smaller and the field of view in more limited, cost and display visibility problems are greatly reduced.




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