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3D glasses are worth no more than the $3 up charge the theater wants  (Source: Panasonic)
Give us a decently priced 3D TV with passive glasses and things might take off

A disconnect in what analysts think will happen and what actually happens with consumers seems to be commonplace within the TV industry. In October, DisplaySearch released some figures that forecast the shipments of connected TVs to soar this year. So far, according to massive electronics retailer Best Buy, the mass adoption of expensive sets with new features simply hasn't happened and adoption of 3D TVs is still slow.

Reuters reports that Best Buy CEO Brian Dunn told analysts that sales of 3D TVs has fallen behind expectations. Dunn said, "There was confusion about 3D early (on). It was a little short on content." A little short is an understatement, and one of the films that could have helped drive 3D TV adoption – Avatar – is locked up as an exclusive for Panasonic until 2012.

With the news of slower than expected sales of high-end TVs, Best Buy was forced to cut the profit forecast for the year. Frank Ingarra from Hennessy Funds stated, "The stock got killed today." Ingarra co-manages a find that has 32,000 shares of Best Buy stock. The stock closed at $35.52.

TV makers still expect sales to improve next year as more 3D content becomes available. LG's Jay Vandenbree told 
Reuters, "Just like how high-definition TV started in sports and movies, as 3D evolves, it will go with sports and movies and then become more of an everyday thing."

Some also point out that 3D content that is poorly produced is also making some watchers queasy. Google's Google TV offerings are also not doing as well as expected on the market. The main reason for this is the fact that most of the major video streaming services and networks blocked Google TV devices from accessing and streaming content from sites like Hulu, Fox, and others effectively killing the benefits of paying more for Google TV.

Perhaps even more telling though is a statement from Ross Rubin, analyst at NPD. Rubin said, "People can also buy lower-priced alternatives to connected TVs, be it video game players, Blu-ray players or Apple TV."

Consumers aren’t stupid; many are familiar with 3D from the theater and most understand the benefits of 3D in the home. What many consumers simply won't get behind are sets that are overpriced and then require active glasses that cost $200/pair or more adding an extra $800 or more to the cost of going 3D for a family of four. 



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RE: Content?
By JediJeb on 12/15/2010 5:40:16 PM , Rating: 3
What would 3D gain me in watching the local news? Just as some people insist that you need 7.1 surround sound to enjoy a movie others insist that you need 3D to enjoy watching TV. I am completely happy watching a 2D TV with only the TV speakers most of the time. Sitcoms and News really don't require 3D or surround sound at all. I sometimes like to have surround sound when I pop in a movie like Star Wars or Serenity, but I don't watch movies that often. Talking to the people I work with it seems the average person may only watch a few hours of TV a day, and that is mostly news and weather, maybe a sitcom or two.

When most people have a room that is maybe 12 x 12 or 15x15 a 50inch 3D TV is kinda overkill. I also imagine most people are like I am in that I'm not going to pay over $500 for a new flat screen TV when the old CRT I have is working fine. Get a 42" HD TV down to about $200 then I might buy one because I have other things I need to spend my money on.

I wouldn't rate you down for your opinion, but I do think it is rather short sited to think most people out there place such a high priority on something as trivial as 3D TV considering most still don't even own HDTVs.


RE: Content?
By FaceMaster on 12/16/2010 8:22:18 AM , Rating: 1
quote:
What would 3D gain me in watching the local news?


Why not just have the news in black and white? Heck, why not do away with vision altogether and just have sound?


RE: Content?
By wempa on 12/16/2010 3:13:13 PM , Rating: 2
Those comparisons aren't even close. The step up from B&W to color was huge. The step up from SD to HD was much smaller. Notice how long it's taking people to move to HDTVs and Blu-Ray players. The step up to 3D is miniscule and certainly not worth paying the kind of premium that it requires now. Given the slow adoption, it's pretty safe to say that most people agree.


RE: Content?
By FaceMaster on 12/19/2010 8:41:36 AM , Rating: 3
Sigh, and you think the first colour screens were as clear and defined as the best black and white monitors around at that time?

New technology has always lead to sacrifice somewhere, it simply takes time to iron out the bugs and to maximise the benefit of the new technology. Simply refusing to allow the progress in the first place is NOT the way forward, despite what most people on these forums think.

I'm beginning to think that none of you actually care much about technological progression. Then again, this is an American site.


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