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3D glasses are worth no more than the $3 up charge the theater wants  (Source: Panasonic)
Give us a decently priced 3D TV with passive glasses and things might take off

A disconnect in what analysts think will happen and what actually happens with consumers seems to be commonplace within the TV industry. In October, DisplaySearch released some figures that forecast the shipments of connected TVs to soar this year. So far, according to massive electronics retailer Best Buy, the mass adoption of expensive sets with new features simply hasn't happened and adoption of 3D TVs is still slow.

Reuters reports that Best Buy CEO Brian Dunn told analysts that sales of 3D TVs has fallen behind expectations. Dunn said, "There was confusion about 3D early (on). It was a little short on content." A little short is an understatement, and one of the films that could have helped drive 3D TV adoption – Avatar – is locked up as an exclusive for Panasonic until 2012.

With the news of slower than expected sales of high-end TVs, Best Buy was forced to cut the profit forecast for the year. Frank Ingarra from Hennessy Funds stated, "The stock got killed today." Ingarra co-manages a find that has 32,000 shares of Best Buy stock. The stock closed at $35.52.

TV makers still expect sales to improve next year as more 3D content becomes available. LG's Jay Vandenbree told 
Reuters, "Just like how high-definition TV started in sports and movies, as 3D evolves, it will go with sports and movies and then become more of an everyday thing."

Some also point out that 3D content that is poorly produced is also making some watchers queasy. Google's Google TV offerings are also not doing as well as expected on the market. The main reason for this is the fact that most of the major video streaming services and networks blocked Google TV devices from accessing and streaming content from sites like Hulu, Fox, and others effectively killing the benefits of paying more for Google TV.

Perhaps even more telling though is a statement from Ross Rubin, analyst at NPD. Rubin said, "People can also buy lower-priced alternatives to connected TVs, be it video game players, Blu-ray players or Apple TV."

Consumers aren’t stupid; many are familiar with 3D from the theater and most understand the benefits of 3D in the home. What many consumers simply won't get behind are sets that are overpriced and then require active glasses that cost $200/pair or more adding an extra $800 or more to the cost of going 3D for a family of four. 



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RE: Content?
By mcnabney on 12/15/2010 4:56:00 PM , Rating: 3
What rural area do you live in that has 6 broadband options?

Do you know how many broadband options exist for the vast majority of rural areas? Zero

Hell, the typical model in suburban USA is one cable provider and one DSL provider. A few lucky people have the FiOS option as well. And you really can't call them competitors because they don't actually compete with each other. That is why broadband internet pricing is higher in the USA than the rest of the developed world.

And you really can't compare LTE to wired broadband. LTE provides cable speeds with low latency that is actually mobile. The only activities that will run into their cap is P2P and watching movies on a regular basis.


RE: Content?
By JediJeb on 12/15/2010 5:27:27 PM , Rating: 2
I live about 5 miles from a town of 20k residents and my only options for internet are dialup, AT&T DSL, or Satellite. The DSL I have is the 1.5Mb and I think maybe it can get up to 6Mb but not sure in my location, and that just became available to me last year, most near me still don't have access to it. Outside of large cities you don't find much availability for broadband that is good enough for streaming video. I haven't tried anything but watching some youtube on my PC but even that is jittery with my internet, I would hate to think I had to pay good money to watch videos like that on an expensive TV.


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