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3D glasses are worth no more than the $3 up charge the theater wants  (Source: Panasonic)
Give us a decently priced 3D TV with passive glasses and things might take off

A disconnect in what analysts think will happen and what actually happens with consumers seems to be commonplace within the TV industry. In October, DisplaySearch released some figures that forecast the shipments of connected TVs to soar this year. So far, according to massive electronics retailer Best Buy, the mass adoption of expensive sets with new features simply hasn't happened and adoption of 3D TVs is still slow.

Reuters reports that Best Buy CEO Brian Dunn told analysts that sales of 3D TVs has fallen behind expectations. Dunn said, "There was confusion about 3D early (on). It was a little short on content." A little short is an understatement, and one of the films that could have helped drive 3D TV adoption – Avatar – is locked up as an exclusive for Panasonic until 2012.

With the news of slower than expected sales of high-end TVs, Best Buy was forced to cut the profit forecast for the year. Frank Ingarra from Hennessy Funds stated, "The stock got killed today." Ingarra co-manages a find that has 32,000 shares of Best Buy stock. The stock closed at $35.52.

TV makers still expect sales to improve next year as more 3D content becomes available. LG's Jay Vandenbree told 
Reuters, "Just like how high-definition TV started in sports and movies, as 3D evolves, it will go with sports and movies and then become more of an everyday thing."

Some also point out that 3D content that is poorly produced is also making some watchers queasy. Google's Google TV offerings are also not doing as well as expected on the market. The main reason for this is the fact that most of the major video streaming services and networks blocked Google TV devices from accessing and streaming content from sites like Hulu, Fox, and others effectively killing the benefits of paying more for Google TV.

Perhaps even more telling though is a statement from Ross Rubin, analyst at NPD. Rubin said, "People can also buy lower-priced alternatives to connected TVs, be it video game players, Blu-ray players or Apple TV."

Consumers aren’t stupid; many are familiar with 3D from the theater and most understand the benefits of 3D in the home. What many consumers simply won't get behind are sets that are overpriced and then require active glasses that cost $200/pair or more adding an extra $800 or more to the cost of going 3D for a family of four. 



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Why would anyone want a 3D T.V ?
By Ahnilated on 12/15/2010 12:49:56 PM , Rating: 2
Currently most every plasma or LCD t.v. out there will do 1080P. Find me a company that broadcasts normal t.v. shows in 1080P. DirecTV does it ONLY for their pay per view shows not anything that you don't pay extra for, it is all 1080i. Why would I want to go up to a 3D t.v. when there is no one out there broadcasting a 3D picture being the bandwidth is 3X a 1080P signal? I am upset enough that my 50" plasma gets stuck with lame signals on 95% of the channels on DirecTV. 1080i is decent by they keep advertising they do 1080P but you have to read the fine print. If you look at some other companies they compress the hell out of the signal and then your picture looks horrible and pixelated too.




By djdjohnson on 12/15/2010 1:23:45 PM , Rating: 2
3D only adds about 25% more data, certainly not 3X.

DirecTV isn't the only one offering 1080p for VOD... Dish Network is doing the same.

For movies and TV shows originally shot at 24fps (which is a lot of them), most of our 1080p TVs are able to extract the original progressive signal and display it at full 1080p. At least the TV models worth owning, anyway. So we do get some benefit from a 1080p set even with broadcast content being sent at 1080i.


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