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3D glasses are worth no more than the $3 up charge the theater wants  (Source: Panasonic)
Give us a decently priced 3D TV with passive glasses and things might take off

A disconnect in what analysts think will happen and what actually happens with consumers seems to be commonplace within the TV industry. In October, DisplaySearch released some figures that forecast the shipments of connected TVs to soar this year. So far, according to massive electronics retailer Best Buy, the mass adoption of expensive sets with new features simply hasn't happened and adoption of 3D TVs is still slow.

Reuters reports that Best Buy CEO Brian Dunn told analysts that sales of 3D TVs has fallen behind expectations. Dunn said, "There was confusion about 3D early (on). It was a little short on content." A little short is an understatement, and one of the films that could have helped drive 3D TV adoption – Avatar – is locked up as an exclusive for Panasonic until 2012.

With the news of slower than expected sales of high-end TVs, Best Buy was forced to cut the profit forecast for the year. Frank Ingarra from Hennessy Funds stated, "The stock got killed today." Ingarra co-manages a find that has 32,000 shares of Best Buy stock. The stock closed at $35.52.

TV makers still expect sales to improve next year as more 3D content becomes available. LG's Jay Vandenbree told 
Reuters, "Just like how high-definition TV started in sports and movies, as 3D evolves, it will go with sports and movies and then become more of an everyday thing."

Some also point out that 3D content that is poorly produced is also making some watchers queasy. Google's Google TV offerings are also not doing as well as expected on the market. The main reason for this is the fact that most of the major video streaming services and networks blocked Google TV devices from accessing and streaming content from sites like Hulu, Fox, and others effectively killing the benefits of paying more for Google TV.

Perhaps even more telling though is a statement from Ross Rubin, analyst at NPD. Rubin said, "People can also buy lower-priced alternatives to connected TVs, be it video game players, Blu-ray players or Apple TV."

Consumers aren’t stupid; many are familiar with 3D from the theater and most understand the benefits of 3D in the home. What many consumers simply won't get behind are sets that are overpriced and then require active glasses that cost $200/pair or more adding an extra $800 or more to the cost of going 3D for a family of four. 



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The reason is obvious
By Dr of crap on 12/15/2010 12:12:53 PM , Rating: 1
First we switched from CRT tube TVs to Flat screens,
then we moved to HD,
now they want us to buy 3D? All in the space of about 10 years!
I have all flat screen HD TV's in my house and am not going to replace any of these anytime soon with something new.

The 3D tech is not refined enough and the content isn't big enough for me to buy.

And that is what everyone sees. A lot of digital boxes where sold. Why didn't these people buy HD TVs? Because of the cost.
Now the stores are wondering why the 3D TVs aren't selling.
Do they even know they're consumer base?




RE: The reason is obvious
By JediJeb on 12/16/2010 10:24:00 AM , Rating: 2
quote:
And that is what everyone sees. A lot of digital boxes where sold. Why didn't these people buy HD TVs? Because of the cost. Now the stores are wondering why the 3D TVs aren't selling. Do they even know they're consumer base?


Exactly!

Digital converter boxes sold out every time the local Best Buy stocked them, if people are going to save money buying one of those over buying a digital ready TV, they why do retailers think they are going to run out and buy a TV costing over $1000, especially in this economy. I would wager that 75% of people fall into the category of those who can't afford to upgrade for the sake of upgrading.


"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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