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  (Source: AT&T)
Touts Better Business Bureau "A" rating

Yesterday, Consumer Reports released the results of a wireless carrier customer satisfaction survey that was not too favorable for AT&T. In fact, the nation's second-largest carrier ranked dead last, and was the only carrier to drop significantly in score.

Today, AT&T is on the offensive, countering the CR survey with a press release touting the carrier's "A" rating with the Better Business Bureau.

According to AT&T, the company has logged the fewest number of complaints and has the lowest complaint rate with the BBB out of the four major wireless carriers. AT&T has even put together another color-coded graph, similar to the one provided in its "fastest-network" claim, which charts the results without calling out any of the other carriers by name.

AT&T says that wireless customers log more complaints with the various BBB's each year than any other entity, including the Federal Communications Commission. Thus, the argument goes, having a complaint rate that is 34% lower than the nearest competitor (Verizon) means that AT&T's services are better. 

When doling out scores, the BBB evaluates companies based on 17 categories which include accreditation (which AT&T has and pays for), how the company responds to consumer concerns, complaint history, and "the truthfulness of its advertising claims."






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RE: Consumer Reports
By LeftFootRed on 12/8/2010 3:18:21 PM , Rating: 2
Mostly agreed, except my personal bias against domestic autos came from hard experience. It's no mystery to me why they've done poorly in CR in the past. Not to say things haven't improved substantially on the quality front of late. I'm almost ready to give Ford a chance again, after that POS Taurus put me through hell.


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