AT&T Responds to Poor Consumer Reports Showing
December 8, 2010 7:29 AM
comment(s) - last by
Touts Better Business Bureau "A" rating
of a wireless carrier customer satisfaction survey that was not too favorable for AT&T. In fact, the nation's second-largest carrier ranked dead last, and was the only carrier to drop significantly in score.
Today, AT&T is on the offensive, countering the
a press release
touting the carrier's "A" rating with the Better Business Bureau.
According to AT&T, the company has logged the fewest number of complaints and has the lowest complaint rate with the BBB out of the four major wireless carriers. AT&T has even put together another color-coded graph, similar to
the one provided
in its "fastest-network" claim, which charts the results without calling out any of the other carriers by name.
AT&T says that wireless customers log more complaints with the various BBB's each year than any other entity, including the Federal Communications Commission. Thus, the argument goes, having a complaint rate that is 34% lower than the nearest competitor (Verizon) means that AT&T's services are better.
When doling out scores, the BBB evaluates companies based on 17 categories which include accreditation (which AT&T has and pays for), how the company responds to consumer concerns, complaint history, and "the truthfulness of its advertising claims."
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RE: iPhone, now AT&T
12/8/2010 10:17:26 AM
Don't try to spin news that you don't like and imply that Consumer Reports is on some anti-apple crusade. CR has always reported very favorably towards all apple products.
Consumer Reports gave the iPhone 3GS it's highest rating, and also rated the iPhone 4 very high, that is until they verified many hardware issues and
it's rating. For a publication that has been quite pro-apple, this speaks volumes.
So complain all you want, but Consumer Reports is just calling a spade a spade. iPhone 4 has issues, AT&T have issues, and there are much better choices out there.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
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