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  (Source: AT&T)
Touts Better Business Bureau "A" rating

Yesterday, Consumer Reports released the results of a wireless carrier customer satisfaction survey that was not too favorable for AT&T. In fact, the nation's second-largest carrier ranked dead last, and was the only carrier to drop significantly in score.

Today, AT&T is on the offensive, countering the CR survey with a press release touting the carrier's "A" rating with the Better Business Bureau.

According to AT&T, the company has logged the fewest number of complaints and has the lowest complaint rate with the BBB out of the four major wireless carriers. AT&T has even put together another color-coded graph, similar to the one provided in its "fastest-network" claim, which charts the results without calling out any of the other carriers by name.

AT&T says that wireless customers log more complaints with the various BBB's each year than any other entity, including the Federal Communications Commission. Thus, the argument goes, having a complaint rate that is 34% lower than the nearest competitor (Verizon) means that AT&T's services are better. 

When doling out scores, the BBB evaluates companies based on 17 categories which include accreditation (which AT&T has and pays for), how the company responds to consumer concerns, complaint history, and "the truthfulness of its advertising claims."






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More Marketing Fluff
By kart17wins on 12/8/2010 9:06:36 AM , Rating: 2
Their graph also says "closed" complaints.
So they could still have many more complaints than other carriers and the complaints have just not been resolved yet.
Just more marketing bs.




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