backtop


Print 47 comment(s) - last by logorhea.. on Dec 8 at 7:18 PM


Honda CR-Z

Honda Insight

Civic Hybrid
Honda's hybrids serve up a big dish of disappointment

Last week we brought you news that Honda is introducing a cheaper trim level for its Insight, one of the brand's two "hybrid only" nameplates. As we noted in that article, the lower price of entry doesn't help that fact that the vehicle is still far inferior to the more expensive Toyota Prius in a number of categories (size, performance, fuel economy, available features, etc).

A new article over at Automotive News sheds some light into just how poorly Honda's hybrids models are doing in comparison to the competition and the company's own forecasts. Take for example the sporty-ish CR-Z hybrid which was introduced earlier this year. Honda set a sales forecast of 15,000 units per year for the vehicle. However, through the first five months of the model's availability, Honda only managed to shove 4,373 CR-Zs off dealer lots -- another 3,000 cars are in inventory.

The CR-Z starts at $19,200 and gets 35 mpg in the city and 39 mpg on the highway (the numbers fall to 31/37 if you opt for a 6-speed manual instead of the CVT). For comparison, the much loved (not to mention better performing and better handling) Mini Cooper manages 29/37 without the need for a hybrid powertrain and has a starting price of $19,400.

Perhaps even more disappointing is the aforementioned Insight. According to Automotive News, Honda forecast sales of 60,000 to 80,000 units per year for the 5-seat hybrid. Instead, Honda has only managed to sell 19,325 Insights through November. For comparison, Toyota sold 125,289 units of its more expensive and more fuel efficient Prius for the same time period.
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica}

Honda's other hybrid model, the Honda Civic Hybrid, has also failed in the marketplace. Honda managed to sell 14,648 Civic Hybrids through the first 11 months of 2009. However, sales of the model are down 55.9 percent to just 6,430 through the first 11 months of 2010.

Analysts and dealerships are pointing fingers at a multitude of problems at Honda for the poor showings not just with its hybrids, but with the rest of its more conventional models. Some point to Honda's outdated inventory system, while others say that company simply has a stale vehicle portfolio.

Another popular criticism is "lowest-common-denominator styling," according to TrueCar VP Jesse Toprak. "The growing Gen Y demographic is more discriminating with their taste," Toprak added. "Honda has become a safe purchase and developed a boring-car image, especially in Los Angeles and Florida, where opinions are formed for the rest of the nation."

Honda has indeed taken more than a few hits in the enthusiast community for losing its way with bland – or in the case of the Accord Crosstour, offensive – styling including many models from the upmarket Acura brand.

But perhaps in the case of CR-Z and Insight, it simply comes down to product. The CR-Z is marketed as a sporty hybrid when it isn't really all that sporty and its fuel efficiency (especially in “sporty” manual transmission trim) isn't really all that impressive. Likewise, the Prius casts a long shadow over the Insight when it comes to fuel efficiency despite being a larger and more powerful vehicle.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Doesn't fit
By Solandri on 12/7/2010 1:52:53 PM , Rating: 4
quote:
Mileage is not bad. EPA estimates on the Fit are lower, but real world mileage reports for the Fit are hovering around 36-40mpg. I myself am sitting at 37.2 average mpg according to the gauge on my dashboard.

One more time: EPA estimated MPG are not an estimate of the MPG you will get when driving a car. It's an estimate of the mileage of all cars driven the same way over the same course, thus letting you compare the mileage of any two different cars.


RE: Doesn't fit
By BailoutBenny on 12/7/2010 3:57:37 PM , Rating: 2
I know what the estimates are supposed to suggest. The model used for obtaining the estimates is flawed and also doesn't take into account manufacturer under-reporting.

The EPA also has a section where people report their real world mileage, I'd suggest you look there for an accurate portrayal of the mileage you can obtain with a chosen vehicle. Reported real world mileage for the Fit is 36-40MPG.


RE: Doesn't fit
By bah12 on 12/7/2010 4:04:30 PM , Rating: 3
THANK YOU!!

God I hate this fallacy these posters use. This assumption that they get better (or worse) than EPA estimates, but then turn around and compare then to the EPA estimate of the competing car. News flash if you drive well and get better than EPA on one car, it stands to reason the same would happen on the other.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki