Social
networking giant Facebook has
experienced one of its largest overhauls on the site this past
weekend, and CEO Mark Zuckerberg spilled all the details on a segment
of "60 Minutes."
Lesley
Stahl, television journalist for CBS' "60 Minutes,"
interviewed Zuckerberg about the redesign of Facebook member profiles
on a segment that aired December 5. The
new design became available this past weekend and puts
greater emphasis on profile photos.
Over
the past couple of years, the Facebook team has made several minor
to moderate
updates that have received mixed reviews from users. For
instance, in March 2008, the company released a new user interface
after months of "teasing" members with vague screenshots.
Exactly one year later in March 2009, the Twitter-like update to the
site was launched and received quite a bit of negative
feedback. Yet another minor redesign was released in October 2009
where "recent activity" and "top news" were
separated on the home page. Other small additions were "friendship
pages," showing interactions between users, and the use of
geolocation.
This
new design, however, is kicking it up a notch with features that make
the popular networking site more photo savvy. Member photos are much
larger in the new design, and are shifted to the top of the page in
horizontal succession where the "Wall" and "Info"
tabs used to be. Now, these tabs can be found in a vertical list
underneath the members default picture. Directly above the chain of
photos is where the members' basic information can be found, such as
where they live, what their birthday is and where they work/attend
school.
Other
changes include a shift in the location of the "send message"
button, which is no longer underneath the default picture. Rather, it
is now placed on the far right, top side of the page next to the
relocated "poke" button. Mutual friends also appear on this
side of the page. In addition, 10 out of a users' total number of
friends are listed vertically below the the "Wall" and
"Info" tabs on the far left column. A "Featured
Friends" tool allows users to note those who are most important
to them.
But
the Facebook team didn't just rearrange preexisting features. They
also added a few new tricks of their own, such as the option to
list musical
acts, sports team or projects you're working on and then tag
those who may be participating in said project, or those who play on
a sports team with you.
"When
you can use products with your friends and your family and the people
you care about, they tend to be more engaging," said Zuckerberg
during the "60 Minutes" interview.
One
thing users should know about switching to the new format is that
it's permanent, so take a look at new profile screenshots or a friend
who has taken the plunge before you do, because there's no turning
back.