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Now if we can just get Congress to ban annoying commercials...
Obama is expected to sign bill into law

One of the things that many people hate the most about commercials on TV is that the volume of those commercials is often much higher than the volume of the show being watched. That means that TV watchers end up having to have the remote in hands to adjust the volume constantly and depending on the show and the number of commercials that constant adjustment can quickly get annoying.

Congress has passed a new act that is headed to Obama's desk called the CALM Act that will force commercial makers to regulate the volume of their commercials so that the commercials are no louder than the accompanying programming. President Obama is expected to sign the bill into law. CALM stands for Commercial Advertising Loudness Mitigation. The act has been in the works for a while and was approved by the House and Senate this week clearing the way for Obama to sign it into law.

The
Wall Street Journal quotes Rep. Anna Eshoo, the sponsor of the House bill, saying, "Consumers have been asking for a solution to this problem for decades, and today they finally have it. [The bill] gives consumers peace of mind, because it puts them in control of the sound in their homes."

The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

The sponsor of the Senate bill was Sen. Sheldon Whitehouse. Whitehouse stated, "While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives."



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RE: whew!
By mikeyD95125 on 12/3/2010 4:44:42 PM , Rating: 0
Well surprise, we are idiots! This only happened because so many people were writing in so much over the years. It is a signal of the culture when we can get people to write in about our TV experience being unpleasant and banks charging us for spending more than is in our account balance. We like watching crap on TV and buying more crap than we can afford. Yet hardly anyone seems to care about our increasingly dwindling education system, the concurrent false wars we are fighting, and our pending infrastructure time bomb.

We are distracted, and some people are making a lot of money of the ability of the public to recognize important issues. Summary of what is so terribly wrong with America: The American public.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997











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