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Print 84 comment(s) - last by YashBudini.. on Dec 6 at 5:58 PM


Now if we can just get Congress to ban annoying commercials...
Obama is expected to sign bill into law

One of the things that many people hate the most about commercials on TV is that the volume of those commercials is often much higher than the volume of the show being watched. That means that TV watchers end up having to have the remote in hands to adjust the volume constantly and depending on the show and the number of commercials that constant adjustment can quickly get annoying.

Congress has passed a new act that is headed to Obama's desk called the CALM Act that will force commercial makers to regulate the volume of their commercials so that the commercials are no louder than the accompanying programming. President Obama is expected to sign the bill into law. CALM stands for Commercial Advertising Loudness Mitigation. The act has been in the works for a while and was approved by the House and Senate this week clearing the way for Obama to sign it into law.

The
Wall Street Journal quotes Rep. Anna Eshoo, the sponsor of the House bill, saying, "Consumers have been asking for a solution to this problem for decades, and today they finally have it. [The bill] gives consumers peace of mind, because it puts them in control of the sound in their homes."

The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

The sponsor of the Senate bill was Sen. Sheldon Whitehouse. Whitehouse stated, "While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives."



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By JediJeb on 12/3/2010 2:35:21 PM , Rating: 3
Sadly though, if congress didn't do this and advertisers learned we were muting the TV when commercials come on, they would have lobbied to get a law passed adding a device to the TV that would not allow muting during commercials but instead turn you volume full up.

It's a wonder the RIAA or MPAA doesn't take this to court to get it declared unconstitutional because it infringes on the rights of the advertisers to loud speech and it also will cause loss of revenue to the networks because now people in the next state can't hear the commercials. You know once they take out all the pirates and downloaders the next thing they will go after are the commercial skippers and muters because we are interfering with their rights to make tons of profits from commercials.

Oh this is only going to end badly :P


By The Raven on 12/6/2010 11:41:33 AM , Rating: 2
Well the answer is for people who don't like it to turn off the TV signal completely and buy or rent what you want on DVD or internet streaming (BTW like I do, despite the fac that I don't mind the CM volume at this point). We can run AND hide from their attempts to subsidize their programming. But only if we choose to. This should be a self correcting problem but these law makers think that some standup's routine re: "What's the deal with commercials?" should affect the laws of the land.

There is nothing sad about this in my house as we exercise our free will. And it is not like people are dying from this excess volume in other households because they choose not to exercise their will. ITS FREAKING TV THAT WE ARE TALKING ABOUT!!! This is completely and utterly BS.


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