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Print 84 comment(s) - last by YashBudini.. on Dec 6 at 5:58 PM


Now if we can just get Congress to ban annoying commercials...
Obama is expected to sign bill into law

One of the things that many people hate the most about commercials on TV is that the volume of those commercials is often much higher than the volume of the show being watched. That means that TV watchers end up having to have the remote in hands to adjust the volume constantly and depending on the show and the number of commercials that constant adjustment can quickly get annoying.

Congress has passed a new act that is headed to Obama's desk called the CALM Act that will force commercial makers to regulate the volume of their commercials so that the commercials are no louder than the accompanying programming. President Obama is expected to sign the bill into law. CALM stands for Commercial Advertising Loudness Mitigation. The act has been in the works for a while and was approved by the House and Senate this week clearing the way for Obama to sign it into law.

The
Wall Street Journal quotes Rep. Anna Eshoo, the sponsor of the House bill, saying, "Consumers have been asking for a solution to this problem for decades, and today they finally have it. [The bill] gives consumers peace of mind, because it puts them in control of the sound in their homes."

The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

The sponsor of the Senate bill was Sen. Sheldon Whitehouse. Whitehouse stated, "While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives."



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Nobody seems to be listening
By The Raven on 12/3/2010 9:51:29 AM , Rating: 0
quote:
The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

So the FCC (who we choose to employ as citizens) tells us to mute the commercials...

We then refuse to mute the commercials...
Advertisers continue to blast us because they know that we are too lazy/stupid/busy (yeah you heard me, 'busy' while watching TV)...
That is all we need right now is more encouragement to watch TV.

So we pass a law.
And no, it is not a simple fix. No laws are simple fixes. It is a very tough process for a reason.

This gov't is broken because the people think that we can set up a gov't that will handle all of our problems and make them go away. That is patently rediculous. The gov't's job here is to help us with our problems so that we can be free of intrusive external factors like loud commercials and telemarketers. If we turn on a TV we invite that signal into our homes. Likewise, if we ask a telemarketer to call us, we have no complaint.

The FCC tried to help us get the problem to go away (by swaying advertisers attitudes by muting) and we didn't listen.

Well maybe I should give up on this whole freedom mumbo jumbo. It sound like it is much easier to have other people make all of the important decisions.

Can I make a request then? Can we please outlaw all uninformitive advertising that has nothing to do with the product advertised? This would account for the majority advertising. Especially the Coke v. Pepsi crap. I mean its a freaking soda!!! I think every person on earth knows what coke and pepsi taste like. Don't bother us with your superfluous brainwashing campaigns.

I know its a crazy idea, but whoever signed on with this volume limiting crap would be right there with me if I was serious.




RE: Nobody seems to be listening
By The Raven on 12/3/2010 9:59:21 AM , Rating: 2
Not to put to fine a point on it, but I stopped watching TV regularly because of commercials in general. I get shows on DVD or instant streaming from Netflix because it is cheap and a much better experience. And if you don't have/want Netflix, there are many other alternatives out there. Number one being mute the commercials or don't watch at all. No one here is trapped in a hell of loud commercials


RE: Nobody seems to be listening
By MindParadox on 12/3/2010 11:39:47 PM , Rating: 2
quote:
That is patently rediculous


umm, when did you diculous? and why did you feel the need to do it again?

THE WORD IS RIDICULOUS!!!!!!!!! as are you :)


RE: Nobody seems to be listening
By The Raven on 12/6/2010 11:45:49 AM , Rating: 2
The thought that people are perfect and that typos are the stuff of legend is ridiculous. ;-)

Sorry, but laws like this drive me into a rage and an innocent word might get harmed in the process.


RE: Nobody seems to be listening
By YashBudini on 12/6/2010 5:58:07 PM , Rating: 1
He probably went to one of the 6 colleges Palin went to.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer











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