Print 84 comment(s) - last by YashBudini.. on Dec 6 at 5:58 PM

Now if we can just get Congress to ban annoying commercials...
Obama is expected to sign bill into law

One of the things that many people hate the most about commercials on TV is that the volume of those commercials is often much higher than the volume of the show being watched. That means that TV watchers end up having to have the remote in hands to adjust the volume constantly and depending on the show and the number of commercials that constant adjustment can quickly get annoying.

Congress has passed a new act that is headed to Obama's desk called the CALM Act that will force commercial makers to regulate the volume of their commercials so that the commercials are no louder than the accompanying programming. President Obama is expected to sign the bill into law. CALM stands for Commercial Advertising Loudness Mitigation. The act has been in the works for a while and was approved by the House and Senate this week clearing the way for Obama to sign it into law.

Wall Street Journal quotes Rep. Anna Eshoo, the sponsor of the House bill, saying, "Consumers have been asking for a solution to this problem for decades, and today they finally have it. [The bill] gives consumers peace of mind, because it puts them in control of the sound in their homes."

The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

The sponsor of the Senate bill was Sen. Sheldon Whitehouse. Whitehouse stated, "While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives."

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RE: whew!
By theapparition on 12/3/2010 9:43:21 AM , Rating: 5
Don't know why Congress has to get involved with this either.

This should be as simple as cable and network operators utilizing volume leveling. Maybe I'm oversimplifying, but wouldn't a regulation from the FCC be sufficient? Does Congress really have to be involved with this?

RE: whew!
By MrBlastman on 12/3/2010 10:21:34 AM , Rating: 3
I have always thought the FCC is useless. Now we all know just how pathetic they are.

It takes an act of freakin' Congress to get them to do their jobs!

What a glorious waste of legislation. Wake up FCC! You don't get sit around and make everyone's lives miserable without actually having to do something we might like.

RE: whew!
By YashBudini on 12/4/10, Rating: 0
RE: whew!
By YashBudini on 12/6/2010 5:41:33 PM , Rating: 2
Awww, did I hurt the feelings of the right wing cult? Or did I bring reality to your usual delusion liberal media rantings?


RE: whew!
By FITCamaro on 12/3/10, Rating: 0
RE: whew!
By tastyratz on 12/3/2010 1:13:18 PM , Rating: 2
aww thats cute, you think that will do anything?
Yes lets all stop watching tv! that will show them!

Hasn't this come up before? I thought this was regulated previously? Being an act of congress seems a bit extreme but clearly the fcc hasn't had the balls to enforce this till now.

What about going 1 step further and regulating averaged overall perceived listening volume of programming across channels to an acceptable standard number. It can be just as irritating to have to crank the volume or cut as well just switching between channels.

RE: whew!
By ShaolinSoccer on 12/5/2010 9:14:39 AM , Rating: 1
All TV's should come with auto volume leveling.

"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

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