backtop


Print 84 comment(s) - last by YashBudini.. on Dec 6 at 5:58 PM


Now if we can just get Congress to ban annoying commercials...
Obama is expected to sign bill into law

One of the things that many people hate the most about commercials on TV is that the volume of those commercials is often much higher than the volume of the show being watched. That means that TV watchers end up having to have the remote in hands to adjust the volume constantly and depending on the show and the number of commercials that constant adjustment can quickly get annoying.

Congress has passed a new act that is headed to Obama's desk called the CALM Act that will force commercial makers to regulate the volume of their commercials so that the commercials are no louder than the accompanying programming. President Obama is expected to sign the bill into law. CALM stands for Commercial Advertising Loudness Mitigation. The act has been in the works for a while and was approved by the House and Senate this week clearing the way for Obama to sign it into law.

The
Wall Street Journal quotes Rep. Anna Eshoo, the sponsor of the House bill, saying, "Consumers have been asking for a solution to this problem for decades, and today they finally have it. [The bill] gives consumers peace of mind, because it puts them in control of the sound in their homes."

The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

The sponsor of the Senate bill was Sen. Sheldon Whitehouse. Whitehouse stated, "While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives."



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: whew!
By Homerboy on 12/3/2010 9:18:22 AM , Rating: 4
Side Note: Has anyone noticed how loud the CREDITS for shows are now? When you watch shows like Community and Modern Family, when the opening credits roll (after the little brief intro skit/scene to the show) they are WAY louder than the show itself. I really haven't noticed this until the past couple of years.


RE: whew!
By FITCamaro on 12/3/2010 12:04:51 PM , Rating: 2
Actually no I haven't. Credits don't play any louder than the show for me.


RE: whew!
By AssBall on 12/3/2010 12:57:21 PM , Rating: 2
On many shows esp online streaming on shi_ty speakers, it is pretty common.


RE: whew!
By fic2 on 12/3/2010 12:54:39 PM , Rating: 2
Hadn't really noticed that, but I have seen several shows/movies where the "background" music is so loud I can't hear the dialog. But that just kind of mimics real life since any bar/club I go to has the volume so loud you can't talk to people.


RE: whew!
By MGSsancho on 12/3/2010 5:43:04 PM , Rating: 2
if you have surround, on almost all 5.1 setups, the center channel always has the dialogue so i keep that channel much louder just to hear the damn dialogue, also closed captions help a lot too. might be a guys being born deaf


RE: whew!
By YashBudini on 12/4/2010 12:44:07 PM , Rating: 3
Just wait until you watch "Inception." You may need to turn on closed caption instead.


RE: whew!
By kyleb2112 on 12/3/2010 5:02:55 PM , Rating: 3
Yeah, Community's like a ticking bomb. I always try to anticipate the blast of that stupid theme song and dive for the mute button before it can get me.


RE: whew!
By YashBudini on 12/4/2010 12:42:06 PM , Rating: 2
Commercials typically run national, smaller area, local, and then commercials for the station (new shows, etc).

Hitting mute until you see a show commercial is pretty safe. The loud ones should be done by then, with the exception of Time Warner.


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov











botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki