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Print 84 comment(s) - last by YashBudini.. on Dec 6 at 5:58 PM


Now if we can just get Congress to ban annoying commercials...
Obama is expected to sign bill into law

One of the things that many people hate the most about commercials on TV is that the volume of those commercials is often much higher than the volume of the show being watched. That means that TV watchers end up having to have the remote in hands to adjust the volume constantly and depending on the show and the number of commercials that constant adjustment can quickly get annoying.

Congress has passed a new act that is headed to Obama's desk called the CALM Act that will force commercial makers to regulate the volume of their commercials so that the commercials are no louder than the accompanying programming. President Obama is expected to sign the bill into law. CALM stands for Commercial Advertising Loudness Mitigation. The act has been in the works for a while and was approved by the House and Senate this week clearing the way for Obama to sign it into law.

The
Wall Street Journal quotes Rep. Anna Eshoo, the sponsor of the House bill, saying, "Consumers have been asking for a solution to this problem for decades, and today they finally have it. [The bill] gives consumers peace of mind, because it puts them in control of the sound in their homes."

The FCC has received complaints about the volume of ads for years and has historically told users to simply mute the volume. Eshoo said, "Consumers will no longer have to experience being blasted at. It’s a simple fix to a huge nuisance."

The sponsor of the Senate bill was Sen. Sheldon Whitehouse. Whitehouse stated, "While this is far from the biggest issue we face, it will mean one less daily annoyance in our lives."



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whew!
By Homerboy on 12/3/2010 9:16:48 AM , Rating: 5
Glad to see our gov't is tackling the hard, pressing topics and issues of our times!

I know I will sleep sounder now knowing this issue is resolved once and for all!




RE: whew!
By Homerboy on 12/3/2010 9:18:22 AM , Rating: 4
Side Note: Has anyone noticed how loud the CREDITS for shows are now? When you watch shows like Community and Modern Family, when the opening credits roll (after the little brief intro skit/scene to the show) they are WAY louder than the show itself. I really haven't noticed this until the past couple of years.


RE: whew!
By FITCamaro on 12/3/2010 12:04:51 PM , Rating: 2
Actually no I haven't. Credits don't play any louder than the show for me.


RE: whew!
By AssBall on 12/3/2010 12:57:21 PM , Rating: 2
On many shows esp online streaming on shi_ty speakers, it is pretty common.


RE: whew!
By fic2 on 12/3/2010 12:54:39 PM , Rating: 2
Hadn't really noticed that, but I have seen several shows/movies where the "background" music is so loud I can't hear the dialog. But that just kind of mimics real life since any bar/club I go to has the volume so loud you can't talk to people.


RE: whew!
By MGSsancho on 12/3/2010 5:43:04 PM , Rating: 2
if you have surround, on almost all 5.1 setups, the center channel always has the dialogue so i keep that channel much louder just to hear the damn dialogue, also closed captions help a lot too. might be a guys being born deaf


RE: whew!
By YashBudini on 12/4/2010 12:44:07 PM , Rating: 3
Just wait until you watch "Inception." You may need to turn on closed caption instead.


RE: whew!
By kyleb2112 on 12/3/2010 5:02:55 PM , Rating: 3
Yeah, Community's like a ticking bomb. I always try to anticipate the blast of that stupid theme song and dive for the mute button before it can get me.


RE: whew!
By YashBudini on 12/4/2010 12:42:06 PM , Rating: 2
Commercials typically run national, smaller area, local, and then commercials for the station (new shows, etc).

Hitting mute until you see a show commercial is pretty safe. The loud ones should be done by then, with the exception of Time Warner.


RE: whew!
By theapparition on 12/3/2010 9:43:21 AM , Rating: 5
Don't know why Congress has to get involved with this either.

This should be as simple as cable and network operators utilizing volume leveling. Maybe I'm oversimplifying, but wouldn't a regulation from the FCC be sufficient? Does Congress really have to be involved with this?


RE: whew!
By MrBlastman on 12/3/2010 10:21:34 AM , Rating: 3
I have always thought the FCC is useless. Now we all know just how pathetic they are.

It takes an act of freakin' Congress to get them to do their jobs!

What a glorious waste of legislation. Wake up FCC! You don't get sit around and make everyone's lives miserable without actually having to do something we might like.


RE: whew!
By YashBudini on 12/4/10, Rating: 0
RE: whew!
By YashBudini on 12/6/2010 5:41:33 PM , Rating: 2
Awww, did I hurt the feelings of the right wing cult? Or did I bring reality to your usual delusion liberal media rantings?

Boohoo.


RE: whew!
By FITCamaro on 12/3/10, Rating: 0
RE: whew!
By tastyratz on 12/3/2010 1:13:18 PM , Rating: 2
aww thats cute, you think that will do anything?
Yes lets all stop watching tv! that will show them!

Hasn't this come up before? I thought this was regulated previously? Being an act of congress seems a bit extreme but clearly the fcc hasn't had the balls to enforce this till now.

What about going 1 step further and regulating averaged overall perceived listening volume of programming across channels to an acceptable standard number. It can be just as irritating to have to crank the volume or cut as well just switching between channels.


RE: whew!
By ShaolinSoccer on 12/5/2010 9:14:39 AM , Rating: 1
All TV's should come with auto volume leveling.


RE: whew!
By Homerboy on 12/3/2010 9:52:19 AM , Rating: 2
wow I got rated down to 0? People are really serious about their TV volume being regulated.


RE: whew!
By amanojaku on 12/3/2010 11:44:52 AM , Rating: 3
If the government doesn't regulate my TV's volume then I have to use the remote myself. And that idea is just too much for me to grasp, let alone act on. B-B-Buttons!!!


RE: whew!
By ClownPuncher on 12/3/2010 11:51:54 AM , Rating: 4
Our government has failed, I hope this is just an early April Fools joke. Wow, we need Federal involvement to turn our commercials down...

At least they have dropped all pretense and are treating us like the idiots they think we are.


RE: whew!
By mikeyD95125 on 12/3/10, Rating: 0
RE: whew!
By Schrag4 on 12/3/2010 10:19:38 AM , Rating: 2
Look at the bright side. You know pretty much everything the govt does these days is about destroying your freedoms. Good news here is that you just lost a freedom you didn't care about - the freedom to broadcast annoyingly loud commercials. They could have decided to go ahead with those cavity searches at airports, bus and train stations, stadiums, schools, hospitals, etc etc etc. Would you prefer they vote on that?


RE: whew!
By dgingeri on 12/3/2010 10:55:11 AM , Rating: 5
I'm extremely happy about this. I've been writing letter to various networks asking them nicely to cut it out for over a decade, but it has just gotten worse. Lately, Comedy Central has been horrible. I have to turn the volume up to 18-20 to hear Futurama, and then down to 5 for the commercials to even get them to the same level. They haven't done it when asked nicely, so we'll just have to force them to do it.


RE: whew!
By The Raven on 12/3/2010 11:09:32 AM , Rating: 3
What kind of a fan are you?! Buy the show on DVD or use a fing-longer to adjust the volume!
D.O.O.P won't always be there to protect you from invaders from Omicron Persei 8, and nor should the Earthican gov't be charged with keeping Slurm commercials at a tolerable volume!


RE: whew!
By morphologia on 12/3/10, Rating: -1
RE: whew!
By YashBudini on 12/6/10, Rating: 0
RE: whew!
By brundall on 12/3/2010 6:16:28 PM , Rating: 2
I propose a new law where the programs are as loud as the commercials.........


RE: whew!
By The0ne on 12/6/2010 1:35:31 PM , Rating: 2
Yes! I hate that lady from that insurance commercial. So much makeup it scares me!

It's good we can do this. This is way more important than the gay-in-the-military issue that McCain is fighting tooth and hairless on. Go McCain! *roll eyes*


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