 Google is under investigation by Europe's governing body about possible antitrust violations, including abusive acts against companies like Foundem.
Europe continues to set a strict standard of antitrust compliance
The
last time Microsoft was investigated by the European Union it
was fined
$1.4B USD. When Intel was investigated by the EU it
was fined
$1.45B USD. Now the EU's European Commission, which
monitors the markets in member states for abuse, has launched a
formal investigation into another American tech superpower --
Google.
In a formal statement an EC official is
quoted as saying, "The (European) Commission will
investigate whether Google has abused a dominant market position in
online search by allegedly lowering the ranking of unpaid search
results of competing services."
The investigation comes
after claims that Google added special code to its search engine to
demote competitors British price comparison site Foundem and
French legal search engine ejustice.fr. Another complaint was
also filed by Ciao, a Bing-powered price-comparison site from
Microsoft. Ciao claimed that Google's standard terms and
conditions were abusive.
Those complaints led
to a probe, which in turn led to the current investigation.
In
addition to investigating these claims, the EC says it will look into
whether Google pressured software and hardware partners to dump
competitors' search engines. It will also examine whether
Google is forcing websites not to air ads from its competitors, if
they want to use Google's ad services. It also is going to
poking around in Google's advertising data to see if the format is
too non-portable, making it hard to transfer advertising info to
competitors.
From an American perspective some of these
charges seem a bit out there, while others seem to make sense.
Even companies in a dominant position shouldn't be forced to
advertise for their competitors, so concerns about Google excluded
them from page results seem tenuous. Likewise, there's no real
reason Google should have to design its ad data in such a way it can
be given to others -- that just doesn't make sense.
However,
the remainder of the complaints are more troublesome. If Google
truly did coerce partners into dumping Bing and other competitors, or
if it pressured advertisers into exclusivity that would seemingly
mark a clear abuse
of its dominant position.
So is Google an abusive
monopoly, or an innocent victim of an overzealous regulatory system?
That remains to be seen, but if past EU investigations are any
indication, formal charges, and fines will soon follow.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
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