number of mobile devices on the market today continues to grow –
mobile devices like smartphones and tablet computers such as the iPad
are booming in popularity.Many consumers that own these
devices use them for surfing the web and consuming media on the go.
Netflix has a streaming offering that is very popular in the home
with movies and TV content that can be streamed through device like
the PS3 and to mobile devices like the iPad and iPhone. Netflix CEO
Reed Hasting recently
stated that the apps Netflix offers for mobile devices has
had "very little" impact on business.He notes that
offering streaming on the PS3 and Xbox 360 had a huge impact on
business for Netflix. He reiterated that the mobile apps the company
offers haven't significantly affected Netflix's bottom line. Hastings
also noted that Mac computers had a significant impact on Netflix
business when streaming launched on the Apple devices.
facts have lead Hastings to believe that consumers are primarily
uninterested in streaming long-form video on mobile devices. The
popularity of streaming on big screens shows the preference of
consumers. Streaming media is a big deal for Netflix,
the company a streaming firm that also mails DVDsHastings
also commented on web-connected TVs while speaking at Web 2.0 Summit.
Hastings figures that Twitter and Facebook will not see big gains in
users from the uptake of connected TVs. He does expect about a third
of the TVs sold to be web-connected this holiday season.
went on to predict that be the end of 2012 just about all TVs sold
would be web-connected.