John, Paul, George, and Ringo head to iTunes

Yesterday, Apple made a big deal about an "exciting announcement"  for Tuesday. Speculation was running rampant about whether the announcement would be in regards to iTunes music streaming or possibly an official release of iOS 4.2 for the iPad, iPhone, and iPod touch.

As the day came to a close, the WSJ had all but confirmed that the “big” announcement would be that The Beatles catalog would be coming to iTunes. And sure enough, at 10AM EST today Apple made it official.

All of The Beatles' studio albums are available on iTunes for $12.99 a piece, or you can download the entire box set for $149.

To me, this is a rather boring and inconsequential announcement. Sure, it might be a big deal to Apple to have the Beatles on iTunes, but for most Beatles fans, they already have the music on either vinyl or CD. And for those that didn't already have Beatles music, they could have just as easily walked into Best Buy to buy the albums, then rip them straight to their computer using iTunes or any other ripping software.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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