all the things Macs lack -- pre-installed
3.0, Blu-ray, and more -- you'd think that'd there'd be more
clever commercials from Microsoft taking a jab at their fruity
competitor. While commercials like Laptop
Hunters hinted at
such things, they didn't just lay it out there.Fortunately
for Microsoft that's exactly what its new
commercial does. In the commercial Mac
and PC (laptops, not "guys", mind you) are flying aboard an
airplane (conveniently named Windows 7). As the pair
settle in the PC fires up a Blu-ray
Mac is awestruck."What is that?"PC
nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you
want to watch?"Hesitant Mac ends of being sucked in to
the awe of HD movies as he fantasizes of himself and PC as the female
and male protagonists of Avatar.
Needless to say he ends up watching the whole film.(We're not
positive on this one, but the commercial may also have been making
fun of the MacBook aluminum unibody cases' tendency to collect dust
and grime, as the stewardess ask the Mac if it needs a dusting.)So
is it fair for Microsoft to be making fun of Apple's Blu-ray
incompetence?After all, on the one hand the standard is still
very young. While Blu-ray movies are becoming pretty
ubiquitous, they're still more expensive (generally) than DVDs, and
not everyone even has a Blu-ray player yet.On the other hand,
for a brand that brags about its media savvy, it seems odd to not to
give customers access to the highest-quality video discs out there.
And the commercial isn't quite as in your face as the old
"Get a Mac" spots -- it's more cartoony and
quote: In 1983, Bell Labs at Murray Hill published a comprehensive discussion of touch-screen based interfaces. In 1984, Bell Labs engineered a touch screen that could change images with more than one hand. In 1985, the University of Toronto group including Bill Buxton developed a multi-touch tablet that used capacitance rather than bulky camera-based optical sensing systems. A breakthrough occurred in 1991, when Pierre Wellner published a paper on his multi-touch “Digital Desk”, which supported multi-finger and pinching motions. Various companies expanded upon these inventions in the beginning of the twenty-first century. Mainstream exposure to multi-touch technology occurred in 2007 when the iPhone gained popularity, with Apple stating they 'invented multi touch' as part of the iPhone announcement, however both the function and the term predate the announcement or patent requests. Publication and demonstration using the term Multi-touch by Jefferson Y. Han in 2005 predates these.
quote: Meanwhile your forward-looking world held onto floppies for 10 years past their sell-by date, is still stuck with BIOS rather than EFI (how are those 3TB drives working out for you?), and, in this very thread, is defending optical storage --- a technology that is where floppies were fifteen years ago --- clearly on its way out.
quote: defending optical storage --- a technology that is [...] clearly on its way out.