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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: pretty funny.
By name99 on 11/15/2010 5:27:28 PM , Rating: 2
So your argument is what? That Apple should support BR because it is the "best quality" video delivery option?

This was what music companies said 10 years ago: no-one wants mp3s because CDs are higher quality audio. And you know what? The average person values convenience vastly more than they value some sort of mythical "superior quality".

Apple feels it can do just fine by providing a solution that matches the desires of most people. If your needs are very different from most people, admit that, and accept that you will have to seek a specialized solution --- don't whine, lie, and pretend that your hierarchy of values matches that of the rest of the world.

I, for example, use LyX and LaTeX all the time. It would be immensely convenient for me if Apple just included these in the base OS --- and, heck, if they provided programmers to work on LyX and fix its many bugs. But I don't delude myself into imagining this is a sensible use of Apple's resources; instead I accept the world as it is, and download and install a new TeX Live distro manually every year.


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