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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: Part of the problem
By KoolAidMan1 on 11/15/2010 5:13:37 AM , Rating: 2
Speaking as someone that has gone with every Windows version since 2.0 (and MS-DOS 3) and Mac OS since 10.2, I can say that your argument is ridiculous. Your argument is based on the assumption that OS X versions are merely service packs. It is flawed based on the fact that the updates from version to version have been HUGE.

The move in 2004 from 10.3 to 10.4 alone is the largest leap I've seen in an operating system since the move from Windows 95 to 98. It was certainly a larger leap than the move from XP to Vista (as much as I loved its increase in security and stability). Spotlight was a revelation, far superior to what Windows XP was capable of, and it is still superior to the latest Windows Search in Windows 7. That OS 10.4 was so stable and robust while simultaneously giving faster performance than prior versions was crazy. Following versions, with the exception of 10.6 which was almost all under-the-hood/developer enhancements, have added significant end-user functionality.

Again, saying we've seen Vista and then Windows 7 from Microsoft while Apple is still on Mac OS X is incredibly ignorant given the pace at which Apple has kept advancing their operating system.


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