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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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Who cares?
By KoolAidMan1 on 11/15/2010 4:43:24 AM , Rating: 2
Really, who cares?

Optical media for portable devices like laptops are on the way out. They add physical size and mechanical parts that don't need to be there. Applications are going the way of digital distribution. I haven't bought a physical copy of a game outside of Steam or Battlenet since 2007, so there's a place where discs are on the way out. People watch digital copies of HD movies, either downloaded from services like iTunes or copies that come included with many Blu Rays. Again, no reason to carry a bunch of discs around anymore when it can all be on hard drive. Operating systems on DVD will be a thing of the past as well, restore and installation packages will be on USB drives instead, much like they are with the Macbook Air.

And regarding the ad, remember, Windows 7 itself doesn't have Blu Ray playback software. I had to buy TotalMedia3 to use the Blu Ray drive on my own DIY gaming PC. Microsoft really needs to stop patting themselves on the back for the work that OEM manufacturers do with their hardware and software.

If Microsoft wanted to avoid hypocrisy, they would STFU and put Blu Ray support into the XBox 360. I really don't care about Blu Ray on a laptop screen, but I care a lot about having Blu Ray playback on my 60" Kuro plasma. Oh well, I'll have to keep using my PS3 for that.

Stupid argument that the ad is putting forward.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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