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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: Part of the problem
By Penti on 11/14/2010 9:01:13 PM , Rating: 2
Uhm. OS X is just a product name, not a version, XP too has been significantly updated since 2001, SP3 is from 2008, DX9.0c is from 2004, DX10 is from 2006, DX11 is from 2009. The development on OS X has been similar. Cocoa and the Objective-C framework was for example re-written in 2007. OpenGL 1.3/4 didn't come until 10.2.3 in late 2002, CUPS didn't come until 10.2, Bonjour didn't come until 10.2, Spotlight and dashboard didn't come until 10.4, Safari didn't come until 2003, Quartz Extreme didn't come until 10.2, Core Image didn't come until 10.4, OpenGL 2.0 didn't come until 10.4.x, OpenGL 3 isn't complete yet. OpenGL 2.1 was first supported in 10.6. Core animation didn't come until 10.5. And so on. And much more. You have had 10.0, 10.1 (free upgrade), 10.2, 10.3, 10.4, 10.5 and 10.6 together with all the respective update to all those branches. It's kinda like if Microsoft had 10 SP to XP and new kernel upgrades instead of 3.

Yet again I didn't claim Microsoft was stopping them, just the unfair rules that do exist which allows XP to support it with their 2004 infrastructure which don't fulfill the demands. Double standards don't help. They can do the engineering necessary, but Apple won't do anything without any upside to it. They are cheap when it comes to development, but so is Microsoft, which don't release a BD-player of their own. Which is what Apple would be required to do moreover or in excess of supporting protected video paths. As said Microsoft's 2004 tech (Win XP SP2 with DX9.0c) are allowed to use it, but not Apples 2009 tech. Apple has significantly invested in the video architecture, and has DRM in the form of HDCP and such, but it's not enough, so it would simply cost more then it's worth implementing it. Btw Vista SP2/Platform Update and 7 supports the same tech, it's virtually the same OS, it's just minor visual features that differs. I wouldn't really count them as different OS's or products. And a few kernel changes that could have been rolled into Vista. And no EU wouldn't have a say to the licensing rules of AACS or BD. Darwin's Kernel version has gone from 1.3.1 to 10.5, (jumping from 1.4.1 to 5.1) there has been substantial development there. Certainly not the same product. Apple isn't special but they aren't treated as any other product by the licensing rules either. And I couldn't care less about Apple using Samsung LCD's on their phones, so can everybody else. But at least it's no Kin. Apple is just an OEM with some software development.


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