backtop


Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM


Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Part of the problem
By Reclaimer77 on 11/14/2010 2:16:06 PM , Rating: 2
Oh wow an all aluminum case that blocks off the cooling vents and gets so hot your balls roast. WOW nobody ever thought of doing that before, how innovative of you Apple!

quote:
Those are very cool and practical features that address the biggest inherent flaws of notebook computers.


???

How is what the laptop case made of an "inherent" flaw in the notebook design? I don't understand. Is there some huge disadvantage to composite plastics we don't know about that gives Apple an edge?


RE: Part of the problem
By TEAMSWITCHER on 11/14/2010 4:35:20 PM , Rating: 2
First the aluminum unibody is machined for high strength and low weight, like aircraft parts. Plastic shells can flex and the circuit boards inside your laptop don't like to flex. The rigid unibody construction doesn't flex, even the new MacBook Airs are very thin and don't flex.

Plastic is an insulator, heat that builds up in your laptop and cannot escape through the shell. Aluminum is a conductor and the entire lower shell can aid in heat dissipation. The net effect is that the notebook shell can be smaller and dissipate the same amount of heat.

Yes the MacBook Pro can get hot on the bottom, and you are right that I cannot play Unreal Tournament 3 without some heat. But non gaming activities are fine, in facto cooler than my last notebook.


RE: Part of the problem
By Reclaimer77 on 11/15/2010 4:04:20 PM , Rating: 1
First of all, I think if there was an industry wide problem with plastic flexing of laptops, affecting hundreds of millions of laptops sold to date, we would know about it by now. The huge majority of laptops are still plastic wrapped, maybe there's a reason for it? Unless a 200 pound guy is sitting on your laptop, "flexing" isn't going to be a problem.

quote:
Plastic is an insulator, heat that builds up in your laptop and cannot escape through the shell. Aluminum is a conductor and the entire lower shell can aid in heat dissipation. The net effect is that the notebook shell can be smaller and dissipate the same amount of heat.


So explain to me why the only notebook line that's had significant heat issues in the past 5 years have been Mac Book Air's? With reported internal case temperatures exceeding 110 degrees F.

Aluminum is a great conductor, and CAN help with heat dissipation. Too bad Apple decided looks and weight were more important than functionality and gave them underspecified weak cooling solutions.

A hot running Aluminum case notebook is no better than a plastic cool running one.


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki