Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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RE: But Windows doesn't support Blu-Ray!
By barnie on 11/13/2010 7:17:01 PM , Rating: 2
Let me put it this way: if you looked at Mac's 1999 DVD technology, when they had superior hardware and full control over the machine was something you didn't even have to ask the operating system to get. You had DVD players. Made by Apple. The innovative company. The one we look up to when we want to see new technology work. It worked-- so badly you wouldn't even think of comparing it to something real-- like a cheap, not-even-middle-of-the-range celeron machine. Slow, ugly, unsynchronized, wrong. In an absurd number of ways.

Do you really want to see something like that happen to the current age Macs? Provide a way to see how f***ing bad their software support for current somewhat demanding technology is? Really?

No, Macs are so much better off without Blu-ray drives.

By tecknurd on 11/14/2010 4:10:32 PM , Rating: 2
The current age of Macs are old because of Mac OS X is showing its age. When Mac OS X came, it revived Macs like the G3 and G4. It also renamed Apple. You are stating that Apple should not include an option for Blu-Ray. You are wrong because in order to innovate or move forward, Apple have to take the next to include that is today to move on to tomorrow. People that have Macs already added a Blu-Ray drive to their computer, so your statement is completely irrelevant.

You are farting up the wrong tree troll, go fart up up Apples' tree.

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