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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: Part of the problem
By Targon on 11/12/2010 10:54:03 PM , Rating: 3
Exactly, Apple charges 2-3 times as much for a computer with the same specs, yet won't spend the engineering effort to implement something new.

Remember back in 2001, MacOS X just came out, and Microsoft had Windows XP. Since then, we have seen Vista come out, followed by Windows 7, while Apple still has MacOS X. Microsoft has been investing in fundamental improvements that are NEEDED for new technologies, and Apple has not.

Apple can license whatever they want, Microsoft won't stop them, and couldn't if they wanted to avoid all sorts of fines in Europe over this sort of thing. All the blame is on Apple for not putting in the effort.

So, tell me again how innovative Apple is? Oh, that display on the iPhone 4...or pseudo-multitasking on iOS 4...


RE: Part of the problem
By TEAMSWITCHER on 11/14/2010 6:54:22 AM , Rating: 2
Apple has patented many laptop innovations like the magnetic power connector and the aluminum unibody construction for thin light and completely rigid designs. It will be at least 12 more years before PC makers can do either of those things. Those are very cool and practical features that address the biggest inherent flaws of notebook computers.


RE: Part of the problem
By Reclaimer77 on 11/14/2010 2:16:06 PM , Rating: 2
Oh wow an all aluminum case that blocks off the cooling vents and gets so hot your balls roast. WOW nobody ever thought of doing that before, how innovative of you Apple!

quote:
Those are very cool and practical features that address the biggest inherent flaws of notebook computers.


???

How is what the laptop case made of an "inherent" flaw in the notebook design? I don't understand. Is there some huge disadvantage to composite plastics we don't know about that gives Apple an edge?


RE: Part of the problem
By TEAMSWITCHER on 11/14/2010 4:35:20 PM , Rating: 2
First the aluminum unibody is machined for high strength and low weight, like aircraft parts. Plastic shells can flex and the circuit boards inside your laptop don't like to flex. The rigid unibody construction doesn't flex, even the new MacBook Airs are very thin and don't flex.

Plastic is an insulator, heat that builds up in your laptop and cannot escape through the shell. Aluminum is a conductor and the entire lower shell can aid in heat dissipation. The net effect is that the notebook shell can be smaller and dissipate the same amount of heat.

Yes the MacBook Pro can get hot on the bottom, and you are right that I cannot play Unreal Tournament 3 without some heat. But non gaming activities are fine, in facto cooler than my last notebook.


RE: Part of the problem
By Reclaimer77 on 11/15/2010 4:04:20 PM , Rating: 1
First of all, I think if there was an industry wide problem with plastic flexing of laptops, affecting hundreds of millions of laptops sold to date, we would know about it by now. The huge majority of laptops are still plastic wrapped, maybe there's a reason for it? Unless a 200 pound guy is sitting on your laptop, "flexing" isn't going to be a problem.

quote:
Plastic is an insulator, heat that builds up in your laptop and cannot escape through the shell. Aluminum is a conductor and the entire lower shell can aid in heat dissipation. The net effect is that the notebook shell can be smaller and dissipate the same amount of heat.


So explain to me why the only notebook line that's had significant heat issues in the past 5 years have been Mac Book Air's? With reported internal case temperatures exceeding 110 degrees F.

Aluminum is a great conductor, and CAN help with heat dissipation. Too bad Apple decided looks and weight were more important than functionality and gave them underspecified weak cooling solutions.

A hot running Aluminum case notebook is no better than a plastic cool running one.


RE: Part of the problem
By Penti on 11/14/2010 9:01:13 PM , Rating: 2
Uhm. OS X is just a product name, not a version, XP too has been significantly updated since 2001, SP3 is from 2008, DX9.0c is from 2004, DX10 is from 2006, DX11 is from 2009. The development on OS X has been similar. Cocoa and the Objective-C framework was for example re-written in 2007. OpenGL 1.3/4 didn't come until 10.2.3 in late 2002, CUPS didn't come until 10.2, Bonjour didn't come until 10.2, Spotlight and dashboard didn't come until 10.4, Safari didn't come until 2003, Quartz Extreme didn't come until 10.2, Core Image didn't come until 10.4, OpenGL 2.0 didn't come until 10.4.x, OpenGL 3 isn't complete yet. OpenGL 2.1 was first supported in 10.6. Core animation didn't come until 10.5. And so on. And much more. You have had 10.0, 10.1 (free upgrade), 10.2, 10.3, 10.4, 10.5 and 10.6 together with all the respective update to all those branches. It's kinda like if Microsoft had 10 SP to XP and new kernel upgrades instead of 3.

Yet again I didn't claim Microsoft was stopping them, just the unfair rules that do exist which allows XP to support it with their 2004 infrastructure which don't fulfill the demands. Double standards don't help. They can do the engineering necessary, but Apple won't do anything without any upside to it. They are cheap when it comes to development, but so is Microsoft, which don't release a BD-player of their own. Which is what Apple would be required to do moreover or in excess of supporting protected video paths. As said Microsoft's 2004 tech (Win XP SP2 with DX9.0c) are allowed to use it, but not Apples 2009 tech. Apple has significantly invested in the video architecture, and has DRM in the form of HDCP and such, but it's not enough, so it would simply cost more then it's worth implementing it. Btw Vista SP2/Platform Update and 7 supports the same tech, it's virtually the same OS, it's just minor visual features that differs. I wouldn't really count them as different OS's or products. And a few kernel changes that could have been rolled into Vista. And no EU wouldn't have a say to the licensing rules of AACS or BD. Darwin's Kernel version has gone from 1.3.1 to 10.5, (jumping from 1.4.1 to 5.1) there has been substantial development there. Certainly not the same product. Apple isn't special but they aren't treated as any other product by the licensing rules either. And I couldn't care less about Apple using Samsung LCD's on their phones, so can everybody else. But at least it's no Kin. Apple is just an OEM with some software development.


RE: Part of the problem
By KoolAidMan1 on 11/15/2010 5:13:37 AM , Rating: 2
Speaking as someone that has gone with every Windows version since 2.0 (and MS-DOS 3) and Mac OS since 10.2, I can say that your argument is ridiculous. Your argument is based on the assumption that OS X versions are merely service packs. It is flawed based on the fact that the updates from version to version have been HUGE.

The move in 2004 from 10.3 to 10.4 alone is the largest leap I've seen in an operating system since the move from Windows 95 to 98. It was certainly a larger leap than the move from XP to Vista (as much as I loved its increase in security and stability). Spotlight was a revelation, far superior to what Windows XP was capable of, and it is still superior to the latest Windows Search in Windows 7. That OS 10.4 was so stable and robust while simultaneously giving faster performance than prior versions was crazy. Following versions, with the exception of 10.6 which was almost all under-the-hood/developer enhancements, have added significant end-user functionality.

Again, saying we've seen Vista and then Windows 7 from Microsoft while Apple is still on Mac OS X is incredibly ignorant given the pace at which Apple has kept advancing their operating system.


“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith














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