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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: So much for the moral high ground
By Targon on 11/12/2010 10:31:20 PM , Rating: 2
There is a very simple reason why BluRay will continue to get support, and that is copyright. USB flash drives won't have any way to really lock the content against a copy, and that makes for a very bad way to release commercial movie releases.

With network connectivity, there is far too much potential for playback errors as well when you are looking at a 1920x1080 video stream.

Apple just doesn't want to stay on top of what the industry is doing, because that would expose them being behind when it comes to technical innovation. Apple forcing vendor lock-in can not keep up with thousands of companies working in different areas to make a good product, with the customer having a choice of which vendor to go with.


"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation














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