Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: pretty funny.
By mckinney on 11/12/2010 7:06:08 PM , Rating: -1
Quote from Reuters:

Microsoft, which has stopped making an HD-DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.

"We're the only console offering digital distribution of entertainment content," Greenberg said.

I think people may have spoken about that originally, but that's long gone. I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?

Reclaimers Quote:

then I think Microsoft is well within their rights to point out the simple fact that your Apple will NEVER enjoy the premier high definition video format.

Who's Apple are you refering to? I'm not an apple fanboy. Never said anything pro apple in my comment. Bottomline for you "doublestandards" is MS has already written BR off. Thats my point. Why is it so important to needle another company for not supporting a standard you dont think will survive? Talk about double standards. Your just MS bias. No news here.

RE: pretty funny.
By Reclaimer77 on 11/12/2010 7:29:26 PM , Rating: 5
You know what man, correct me if I'm wrong, but weren't laptops in the commercial and not consoles?

All of your posts are the classic moving the goalposts fallacy. And I'm tired of continuing it. This was a WINDOWS commercial, not a MICROSOFT commercial. They are making the point that Windows 7 PC's and laptops support Blu-Ray and Apple doesn't. Why are we talking about the Xbox and PS3 so much??

Microsoft Windows and Xbox divisions are entirely separate anyway. You're trying to move the argument to a place where you can associate some twisted form of double standard across a company wide portfolio where none exists.

Your just MS bias. No news here.

And you're impartial? Please. For all the reasons I pointed out, and more, you're just as biased.

RE: pretty funny.
By adiposity on 11/15/2010 12:56:04 PM , Rating: 2
I agree with you. This is about laptops and not consoles. And one division has little to do with the other.

On the other hand, it is a bit ironic to hear Microsoft (of any division) touting Blu-ray support, after having backed the competing format in the past (and continuing to deny xbox owners any way of playing blu-ray on their 1080 capable boxes).

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki