all the things Macs lack -- pre-installed
3.0, Blu-ray, and more -- you'd think that'd there'd be more
clever commercials from Microsoft taking a jab at their fruity
competitor. While commercials like Laptop
Hunters hinted at
such things, they didn't just lay it out there.Fortunately
for Microsoft that's exactly what its new
commercial does. In the commercial Mac
and PC (laptops, not "guys", mind you) are flying aboard an
airplane (conveniently named Windows 7). As the pair
settle in the PC fires up a Blu-ray
Mac is awestruck."What is that?"PC
nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you
want to watch?"Hesitant Mac ends of being sucked in to
the awe of HD movies as he fantasizes of himself and PC as the female
and male protagonists of Avatar.
Needless to say he ends up watching the whole film.(We're not
positive on this one, but the commercial may also have been making
fun of the MacBook aluminum unibody cases' tendency to collect dust
and grime, as the stewardess ask the Mac if it needs a dusting.)So
is it fair for Microsoft to be making fun of Apple's Blu-ray
incompetence?After all, on the one hand the standard is still
very young. While Blu-ray movies are becoming pretty
ubiquitous, they're still more expensive (generally) than DVDs, and
not everyone even has a Blu-ray player yet.On the other hand,
for a brand that brags about its media savvy, it seems odd to not to
give customers access to the highest-quality video discs out there.
And the commercial isn't quite as in your face as the old
"Get a Mac" spots -- it's more cartoony and
quote: Microsoft, which has stopped making an HD-DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.
quote: I think people may have spoken about that originally, but that's long gone. I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?
quote: then I think Microsoft is well within their rights to point out the simple fact that your Apple will NEVER enjoy the premier high definition video format.
quote: Your just MS bias. No news here.