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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: pretty funny.
By mckinney on 11/12/2010 6:46:41 PM , Rating: -1
quote:
The Xbox is a game console.


But its tied in with XBox Live. MS obviously left out the BR for a reason.

http://www.xbox.com/en-US/live

First thing on the page is "entertainment".

quote:
But just because Sony built their console around Blu-Ray doesn't mean Microsoft must now be compelled to.


Wrong. Sony had the console first, then added the BR when they updated the hardware. MS supported HD-DVD.

quote:
Again, I refuse to accept this double standard. If Apple can fly off half cocked


Glad you cleared that up, its about apple. Case closed


RE: pretty funny.
By Alexstarfire on 11/12/2010 7:45:58 PM , Rating: 3
Kinda think he meant just the PS3. MS obviously didn't have support for it since both HD-DVD and Blu-Ray were mad expensive when the 360 came out. Which was a year before the PS3 came out in case you forgot. The cost would have been astronomical.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














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