Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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RE: So much for the moral high ground
By Solandri on 11/12/2010 5:47:26 PM , Rating: 2
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.

I actually agree with Apple's move to put software onto USB/flash drives instead of CD/DVD. But ignoring the standard format that HD movies are released in is pretty short-sighted.

To buy into the "you can get HD content over the net" argument, you have to assume people have a network connection which can download a 1-5 GB movie in a reasonable amount of time, and that their ISP doesn't cap their monthly data consumption at something close to that. Sadly, due to the poor state of broadband in the U.S., I don't see Netflix and iTunes overcoming those problems for another 5 years at least. That's almost 3 generations in the computer industry, which is pretty close to forever. Netflix's HD streaming quality is fine for a one-shot viewing. But if you're going to pay for a permanent copy of a movie, people are gonna look at that and bluray and pick bluray.

RE: So much for the moral high ground
By Targon on 11/12/2010 10:31:20 PM , Rating: 2
There is a very simple reason why BluRay will continue to get support, and that is copyright. USB flash drives won't have any way to really lock the content against a copy, and that makes for a very bad way to release commercial movie releases.

With network connectivity, there is far too much potential for playback errors as well when you are looking at a 1920x1080 video stream.

Apple just doesn't want to stay on top of what the industry is doing, because that would expose them being behind when it comes to technical innovation. Apple forcing vendor lock-in can not keep up with thousands of companies working in different areas to make a good product, with the customer having a choice of which vendor to go with.

By FearTec on 11/15/2010 6:04:01 AM , Rating: 2
No problems downloading here, adsl2 can download a movie in no time.

I dont want blueray until movies are $5 each. I dont want hdcp telling me what resolution i am allowed to watch a movie at.

Macs may offer less specs but are very tidy laptops that dont feel like they are made from 10 types plastic that will melt and die in 1.5 years

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