Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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RE: pretty funny.
By mckinney on 11/12/2010 5:21:09 PM , Rating: 2
I dont understand your point. Should MS feel shamed for not including it in their entertainment console? Xbox is hooked into Netflix for streaming media, and I am sure that it is for a reason. Apple is hooked into Itunes for the same reason. Both want to sell video rentals.

RE: pretty funny.
By Reclaimer77 on 11/12/2010 5:26:59 PM , Rating: 4
Should MS feel shamed for not including it in their entertainment console?

The Xbox is a game console. With some media entertainment built in. But just because Sony built their console around Blu-Ray doesn't mean Microsoft must now be compelled to.

You're comparing Apple to oranges here. I think you DO understand my point, you just don't like it.

Again, I refuse to accept this double standard. If Apple can fly off half cocked and slam Microsoft with outright lies and phony commercials, then I think Microsoft is well within their rights to point out the simple fact that your Apple will NEVER enjoy the premier high definition video format.

RE: pretty funny.
By mckinney on 11/12/10, Rating: -1
RE: pretty funny.
By Alexstarfire on 11/12/2010 7:45:58 PM , Rating: 3
Kinda think he meant just the PS3. MS obviously didn't have support for it since both HD-DVD and Blu-Ray were mad expensive when the 360 came out. Which was a year before the PS3 came out in case you forgot. The cost would have been astronomical.

RE: pretty funny.
By mckinney on 11/12/10, Rating: -1
RE: pretty funny.
By Reclaimer77 on 11/12/2010 7:29:26 PM , Rating: 5
You know what man, correct me if I'm wrong, but weren't laptops in the commercial and not consoles?

All of your posts are the classic moving the goalposts fallacy. And I'm tired of continuing it. This was a WINDOWS commercial, not a MICROSOFT commercial. They are making the point that Windows 7 PC's and laptops support Blu-Ray and Apple doesn't. Why are we talking about the Xbox and PS3 so much??

Microsoft Windows and Xbox divisions are entirely separate anyway. You're trying to move the argument to a place where you can associate some twisted form of double standard across a company wide portfolio where none exists.

Your just MS bias. No news here.

And you're impartial? Please. For all the reasons I pointed out, and more, you're just as biased.

RE: pretty funny.
By adiposity on 11/15/2010 12:56:04 PM , Rating: 2
I agree with you. This is about laptops and not consoles. And one division has little to do with the other.

On the other hand, it is a bit ironic to hear Microsoft (of any division) touting Blu-ray support, after having backed the competing format in the past (and continuing to deny xbox owners any way of playing blu-ray on their 1080 capable boxes).

"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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