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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: So much for the moral high ground
By Nutzo on 11/12/2010 4:34:27 PM , Rating: 0
The main problem with HD-DVD is that changed the physical format of the disk, which eliminated most of the advantages they have ove Blue-ray.

If they had simply added 720 and 1080 resolution and newer video compression standards to the existing format, they would have had a huge installed base with all the existing PC's just needing an updated app to play the new dvd's

Most the 720p and some of the 1080p movie rips I've seen would easily fit on a standard dual layer DVD.

I'm sure that one of the reasons they didn't do this, had to do with the movie companies not wanting a format that would allow people to burn cheap HD movies.


RE: So much for the moral high ground
By lecanard on 11/12/2010 5:41:41 PM , Rating: 2
I doubt 1080P rips actually have all the detail of the Blu-ray disc. Having the same resolution doesn't mean the fine details haven't been compressed into oblivion. Do they have 7.1 sound? I've never tried one.


By sprockkets on 11/12/2010 7:05:34 PM , Rating: 2
You may need a 9GB rip, and the sound is 7.1 dts, not lossless or uncompressed.

But download a bt rip and see for yourself. I have both Star Trek on BD and the rip. They look the same on my HD tv.


RE: So much for the moral high ground
By Aibo on 11/13/2010 6:05:20 PM , Rating: 2
720/1080p Blu-ray movies that still look as good when compressed down to 9GB are the poor picture and sound movies to begin with.

Take the best looking and sound quality movies on Blu-ray and see if they still look and sound as good when compressed down to 9GB. Also, the bonus materials take additional space. Basically, trying to say 9GB is good enough to store blu-ray movies mean you can to choose poorly quality movies. At the same time, saying all 1080p Blu-ray movies look and sound the best is also false.

I understand there are still many movie viewers who think heavily compressed picture is good enough and Dolby Digital 5.1 sounds good enough.


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