Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: pretty funny.
By Reclaimer77 on 11/12/2010 4:32:10 PM , Rating: 5
I think I've used the optical drive in my laptop a grand total of like 5 times in the past 3 years.

But you did use it, and it was there for you when you used it. And what would you have had to go through if it wasn't there when you needed it?

The reason Apple doesn't make a jump to Blu-ray, in my opinion, is that they see very little future left in the optical medium, period.

Well isn't that a nice excuse for keeping profit margins as high as possible. Blu-Ray is fairly new, and it's already a multi billion dollar industry. Not to mention standard DVD and CD medium. How can there be "very little" future left for optical medium? Maybe, MAYBE, in 5 years we'll see flash memory get to the price point where we can talk about phasing out optical medium.

In the end I'd rather see better/more SSD adoption and availability of high bandwidth internet connectivity instead of optical media support.

How in the hell are these mutually exclusive? If you don't think there will always be a demand for physical media, in some form or another, you're nuts.

RE: pretty funny.
By Pirks on 11/12/10, Rating: -1
RE: pretty funny.
By Reclaimer77 on 11/12/2010 5:19:23 PM , Rating: 2
Pirks nowhere in his argument did he specify internal or external optical. And using external optical is STILL using optical.

RE: pretty funny.
By Pirks on 11/12/10, Rating: -1
RE: pretty funny.
By Reclaimer77 on 11/12/2010 5:47:28 PM , Rating: 3
He's clearly talking about the disc format itself. The use of disks, hence, OPTICAL.

This isn't some discussion about the Mac Book Air and it's lack of optical. I have no idea why you're trying to turn it into one.

RE: pretty funny.
By Pirks on 11/12/10, Rating: -1
RE: pretty funny.
By Alexstarfire on 11/12/2010 7:33:08 PM , Rating: 4
You, Reader1, and Tony Swash seem to lack the understanding of the meaning of context. In the very next sentence he talks about optical media in general.

One could certainly argue the usefulness of an internal optical drive, but one rarely, if ever, argues that optical drives are completely useless. Even Apple seems to realize this since even the Macbook Air has the ability to use the optical drive in another Mac.

The problem, as with all Mac products, I see is that you don't even have an option.

RE: pretty funny.
By Boze on 11/12/2010 9:28:14 PM , Rating: 2
Ironically the Macheads and jumping to the defensive on YouTube as well.

The bottom line is that 25 - 50 GB of storage on a disc is still a lot. Another 3 to 5 years and I imagine Blu-ray will supplant DVD technology altogether. Any new console that comes out will use Blu-ray, that'll help spur adoption in the coming years as well. Blu-ray burners are getting cheaper every quarter, we just need the media to take a nosedive as well, since that's where the real expense is.

Now if someone can make a huge leap in technology to allow for 250 GB discs, then I'd be really impressed with optical.

RE: pretty funny.
By farquaid on 11/13/2010 9:25:47 AM , Rating: 2
I must agree with reclaimer on this one. There will be need for optical media for quite some time.
I bought a blueray rewriter a couple of months ago and i havent used it a lot. I bought a few movies and rented a couple of others. I ripped them all to the harddriver for ease of use and load them from there. But i will need the drive as soon as i want a new movie.
So far there are no alternatives to the quality blueray offers here in sweden. I think all legal streaming/downloading options are DVD-quality. Illegal 1080p movies have pretty good quality but if i want something to keep i want it to be perfect quality.

But i probably represent 1% of the population or less in this case. The population who uses a htpc with blueray drive to watch movies on a projector.

Blueray support on a laptop is a different matter though. A 17" screen doesnt do blueray any justice. So the blueray support for laptops is just a waste unless you connect your laptop to a projector or 50"+ screen.

RE: pretty funny.
By bug77 on 11/13/2010 7:22:32 AM , Rating: 2
Haha! You just blew your cover Steve. Because only the Steve knows what other people mean. Even when they don't.

RE: pretty funny.
By name99 on 11/15/2010 5:17:30 PM , Rating: 2
"But you did use it, and it was there for you when you used it. And what would you have had to go through if it wasn't there when you needed it?

Uhh, go to Amazon/Frys/eBay/Craigslist and buy a USB optical drive for $30?
Then plug it into the mac and start ripping/burning?

"And boy have we patented it!" -- Steve Jobs, Macworld 2007

Most Popular ArticlesSmartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
UN Meeting to Tackle Antimicrobial Resistance
September 21, 2016, 9:52 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Update: Problem-Free Galaxy Note7s CPSC Approved
September 22, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki