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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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BD commercial
By wallijonn on 11/12/2010 4:31:11 PM , Rating: 1
Seeing as MS supported HD-DVD and refused to support BD because it was being sold to the masses by Sony, it would seem hypocritical to say that the PC supports BD.

BDs, like DVDs, are fine but for laptops most people would probably use Digital Copies copied to their HDs. Will BDs displayed on 10" to 17" screens really look superior to DVDs? I doubt it.

The Mac should have just connected to iTunes and started playing the same movie.

RE: BD commercial
By namechamps on 11/12/2010 4:39:38 PM , Rating: 2
It doesn't matter if Bluray is superior to DVD on a laptop screen (it is BTW).

The point is say you have a home theater system at home and a BD player. Obviously you then purchase & rent Blurays.

Now if your laptop only plays DVD that is an incompatibility. If playback of BD on laptop was exactly the same quality as DVD it would still be preferable to have BD playback simply because a single disc will work everywhere.

RE: BD commercial
By Targon on 11/12/2010 10:48:29 PM , Rating: 3
Consoles...what do they have to do with Windows 7 allowing support for BluRay when MacOS on the desktop does not? At the time that Microsoft supported HD-DVD, there was a question which HD movie standard would win out. Since Sony was the primary backer of BluRay, it makes sense that Microsoft would not support BD when there was still doubt which format would win.

Again, PCs support BD, and the Xbox 360 and Playstation 3 are CONSOLES, different category. The Mac can't stream a full HD movie without there being delays and/or lossy compression that would degrade the presentation. iTunes doesn't provide movies that have the quality of BluRay.

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