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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: Wut?
By namechamps on 11/12/2010 4:09:12 PM , Rating: 2
DVD quality may be "just fine" on a laptop but they point is media re-use.

I have a Bluray player at home, I often travel. Kinda a pain in the ass to buy/rent BD discs for home and DVD disc for laptop.

Simply having a single format is great. I can buy a disc and it is good for home system or laptop. I can fill netflix q only w/ BD titles and they all work on both systems.

Now if all BD discs came w/ a DVD title you might have a point.


RE: Wut?
By KoolAidMan1 on 11/15/2010 3:24:21 PM , Rating: 2
Many Blu Rays go one step better and come with a digital copy included. It obviously isn't something you'd want to watch on a 60" plasma but for a laptop screen it is great, and you don't have to pack discs with you.


RE: Wut?
By name99 on 11/15/2010 5:00:08 PM , Rating: 2
A digital copy that is WMV DRM'd and thus DOESN'T WORK on a mac.
Heck on an argument there for why Apple should support BR...


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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