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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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But Windows doesn't support Blu-Ray!
By Shinobisan on 11/12/2010 3:49:06 PM , Rating: 0
I want to add my voice to others... Windows doesn't really support Blu-Ray! It should not get to brag about third party solutions. There are GPS add-on modules for iPod Touch. That doesn't mean that apple can claim the iPod Touch has GPS. Both these things should be true. But they aren't.




RE: But Windows doesn't support Blu-Ray!
By namechamps on 11/12/2010 4:30:48 PM , Rating: 3
While maybe "support" is too strong of a word Windows is at least Bluray "comptable".

Support for Bluray on a computer requires:
* OS Support (to have software player certified requires certain OS protections of video path)
* Bluray Drive
* HDCP capable display
* Software player

Windows provides the requires OS level support (in Vista & Windows 7) and software players are available. It still requires a drive and HDCP capable display but at least it is possible.

Bluray playback on Mac is simply impossible.* Period.

* No playing back ripped files doesn't qualify as "Bluray player".


RE: But Windows doesn't support Blu-Ray!
By tecknurd on 11/13/2010 6:29:52 PM , Rating: 1
Windows has support, but only from third-party companies. You still have to buy the media player to watch Blu-Ray movies. Also you have to buy software to watch DVD movies. They are not going to give you the rights for free.

Who saids that you need an operating system to support Blu-Ray? From what I see, it depends on if the operating system supports optical drives and if the optical drive being used supports the standards. Blu-Ray drives does support the standards.

Who saids that the path have to be encrypted? The creators of DRM and studios prefer that all devices have an encrypted path, but it is not require to watch a full resolution of a Blu-Ray movie. If watching the Blu-Ray under a "fair use", then you do not have a problem. Though majority do not care to read the fair use act, so studios state everybody as criminals.

Yep a Blu-Ray drive is require to watch Blu-Ray movies.

An HDCP display is not required although it is required if all the media path is going to be encrypted to be legal. TV, AV receivers, surround sound processors can still output 1080p with out the use of HDCP.

A media player is second and last requirement to watch Blu-Ray movies. Mac does have support for watching movies, but just like Windows it requires 3rd-party software. Macs can not do on the fly playback directly from the Blu-Ray disc. Macs have to rip the Blu-Ray movie before playing the movie. Macs does not have video codec acceleration on all models, so a a fast processor is require. Though if renting a Blu-Ray movie and it is ripped, have to delete or preferably a secure delete of the rip when returning the movie.

I do qualify ripped Blu-Ray movies for movie playback, but only if it is used fairly. On the fly playback on a Mac is possible, but commercial programs can not do it though.


RE: But Windows doesn't support Blu-Ray!
By barnie on 11/13/2010 7:17:01 PM , Rating: 2
Let me put it this way: if you looked at Mac's 1999 DVD technology, when they had superior hardware and full control over the machine was something you didn't even have to ask the operating system to get. You had DVD players. Made by Apple. The innovative company. The one we look up to when we want to see new technology work. It worked-- so badly you wouldn't even think of comparing it to something real-- like a cheap, not-even-middle-of-the-range celeron machine. Slow, ugly, unsynchronized, wrong. In an absurd number of ways.

Do you really want to see something like that happen to the current age Macs? Provide a way to see how f***ing bad their software support for current somewhat demanding technology is? Really?

No, Macs are so much better off without Blu-ray drives.


By tecknurd on 11/14/2010 4:10:32 PM , Rating: 2
The current age of Macs are old because of Mac OS X is showing its age. When Mac OS X came, it revived Macs like the G3 and G4. It also renamed Apple. You are stating that Apple should not include an option for Blu-Ray. You are wrong because in order to innovate or move forward, Apple have to take the next to include that is today to move on to tomorrow. People that have Macs already added a Blu-Ray drive to their computer, so your statement is completely irrelevant.

You are farting up the wrong tree troll, go fart up up Apples' tree.


By Smilin on 11/12/2010 4:32:50 PM , Rating: 3
Microsoft put development hours into including blu-ray support into their product so they get to claim credit for it. Are you saying they did nothing?

Apple spent no effort and they are being called out.

The ONLY reason it requires anything 3rd party is because of the license holders. If MS bundled a codec they would get sued for monopoloy abuse by all the other vendors.

Your (weak) analogy if taken a step further also supports this. There are no GPS add-on modules for Zune. iPod could easily show a commercial using said product and comparing it to Zune without. Tada!

Face it: Microsoft put EFFORT into giving the consumer something they wanted. Stop being all whiny and whishy-washy and give them some well deserved credit.

Don't make me pull out a bunch of deceitful mac-vs-pc ads and thump you into a bloody pulp. After years of such crap from Apple it's an argument that you won't win.


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