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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: Wut?
By Smilin on 11/12/2010 3:47:15 PM , Rating: 3
quote:
So how many machines are being shipped with a BD drive AND the necessary software AND a screen that supports 1080p AND 7.1 or at least 5.1 sound capability.


Uhm.. All of them?

I mean nearly every computer you buy from dell/hp/asus etc has an option for a blu-ray drive right? Every one of those has onboard 5.1 or better sound. Every one of those will have some 3rd party crapware that has a codec.

Any desktop is available with a 1080p screen. Most laptops do well beyond 720p and many 1080.

If a PC user wants blu-ray they just check a box when ordering. If an Apple user wants blu-ray they are out of luck. There is no reason Apple can't support blu-ray other than hubris.


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














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