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Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM


Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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RE: pretty funny.
By foolsgambit11 on 11/12/2010 3:38:02 PM , Rating: 5
Well, the PC only says, "It's Blu-Ray, it's built in." I'll admit, the less-than-savvy consumer may think that means that Blu-Ray video playback is a feature of Windows 7, when in fact it only means that there exist PCs wherein a Blu-Ray drive is included internally. Lucky for those less-than-savvy consumers, if they buy a PC with a built-in BD drive, they'll get a program to play Blu-Ray movies as well, so they won't even know they were in error.

As for Macs, they currently only 'support' Blu-Ray movie playback by ripping the content from a drive first (someone correct me if this has changed - it was true the last time I checked). I'm not 100% sure why - maybe it's an HDCP issue or a licensing issue? Just this summer, Steve Jobs commented that Apple has no intention of including BD movie support in the near future, either, arguing internet content will make Blu-Ray obsolete.

Now please excuse me while I go back to watching a Blu-Ray movie on my PC laptop with Blu-Ray 'built-in'.


RE: pretty funny.
By Reclaimer77 on 11/12/2010 9:26:26 PM , Rating: 3
Picky much? I know there are lots of retards out there, but I find it hard to believe there are people who would be lead to believe Blu-Ray is an exclusive feature of Windows 7.

Commercials aren't five minutes you know, there isn't a whole lot of time to explain this stuff. Why complicate the issue? It's simple, on a Windows PC you can watch Blu-Ray, on an Apple you can't. The ways and means it's delivered don't matter to the end user.

After all, Blu-Ray on Windows "just works", right? :)


RE: pretty funny.
By dark matter on 11/13/2010 4:46:57 AM , Rating: 2
That's too funny Reclaimer,

Go back and read his comment again. I had to read it twice to get the gist of what he was saying. When you read it again, it's pretty funny to see you attempt to argue against him when in fact you're arguing with him.

I realise not everyone will get his post, but it sure brings out the trolls and its so funny because they don't even realise they are not arguing against him


RE: pretty funny.
By Reclaimer77 on 11/13/2010 8:24:19 AM , Rating: 2
quote:
I had to read it twice to get the gist of what he was saying.


Okay so you're admitted you DID have to read it twice. Why be so judgmental then? Maybe I didn't have time to read it twice?

Kudos on him for being super subtle, but I don't think it's fair to call me a troll. I honestly debated him on, what I thought, were the merits of his post.


RE: pretty funny.
By foolsgambit11 on 11/15/2010 2:36:33 PM , Rating: 2
Sorry if my point wasn't clear. Sometimes I know what I'm trying to say, but it doesn't actually come out as clearly as I'd like it. You know the thing - when you reread something you've written, but because you know exactly what you mean to say, you don't notice that it's a little convoluted.


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