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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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Blu-Ray "very" young?
By CZroe on 11/12/2010 3:27:12 PM , Rating: 2
2006 is when Blu-Ray first arrived as a commercial movie delivery format, but it was around long before that (Japanese HD recorders and such with caddy-style rewritable discs).

Either way, it isn't "very young." No one considered DVD "very young" over 4 years into its useful lifetime.




RE: Blu-Ray "very" young?
By MeesterNid on 11/12/10, Rating: 0
RE: Blu-Ray "very" young?
By Smilin on 11/12/2010 4:16:36 PM , Rating: 2
I certainly enjoy my streaming from pc/media center/xbox/netflix/hulu/amazon/zune and all that (I've got a robust entertainment system).

BUT.. Blu-ray just ooozes beautiful in a way that no other format can.

1080p (not i) on a good screen just can't be matched. You can't call it obsolete when it hasn't even been matched yet.

For the most part I'll watch from streaming sources but for really visually intense movies I'll opt for the blu-ray...even if it means waiting on a netflix disc in the mail.


RE: Blu-Ray "very" young?
By namechamps on 11/12/2010 4:24:57 PM , Rating: 2
Wake me up when downloaded content has the same quality as Bluray.

The sad thing is there is no minimum quality required for HD. I could make a macro block hell 720p video running at half bitrate of the average youtube flick and it would be "HD".

Current quality of downloadable and stream-able content is lacking.

Eventually solid state and ubiquitous always on high speed connections will make optical media obsolete but we aren't there yet.


RE: Blu-Ray "very" young?
By Smilin on 11/12/2010 4:34:39 PM , Rating: 2
No kidding. "HD" on netflix streaming is < DVD quality.

Renting/buying discs may be a hassle but blu-ray will melt your face when you see it!


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