Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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By messele on 11/12/2010 3:21:36 PM , Rating: -1
Very nice but it's not that big of a deal is it?

So how many machines are being shipped with a BD drive AND the necessary software AND a screen that supports 1080p AND 7.1 or at least 5.1 sound capability.

Given all of that I'll still sit in front of my nice big TV with all of the above in comfort thanks. DVD quality is just fine on a computer.

RE: Wut?
By messele on 11/12/2010 3:23:56 PM , Rating: 1 fact I didn't even watch BD films on my PS3 for long before the sheer noise of the thing annoyed me enough to get a proper BD player.

Watching films on computers is just an unsatisfying experience.

RE: Wut?
By namechamps on 11/12/2010 4:11:48 PM , Rating: 2
Watching a film on computer may be a reduced experience but reduced is better than no experience.

Last time I tried to take my entire home theater system on a business trip the extra baggage fees were brutal.

Laptop - plays BD
Home Theater - plays BD

All Blurays purchased & rented (via netflix) work both at home and on the road = wonderful.

RE: Wut?
By B3an on 11/12/2010 4:55:14 PM , Rating: 2
Idiot. You fail to realise that pretty much any blu-ray supporting laptop will have a HDMI output (another thing Macs lack). You can just as easily connect it to a TV as you can a dedicated blu-ray player.

You also fail to realise that some people actually have good computers, with high-end sound systems connected, and 30" monitors with higher than HD res. A high-end computer will do a better job at blu-ray, and have more settings/options/capabilities than any dedicated player will.

RE: Wut?
By Targon on 11/12/10, Rating: 0
RE: Wut?
By Alexstarfire on 11/13/2010 3:53:16 PM , Rating: 2
That might usually be true, but if you can read the blu-ray then it comes down to software, not hardware. A blu-ray player doesn't display video, doesn't produce the sound, only reads and sends out information. I would argue that a computer couldn't really be better though. It could be equal. By that I mean comparing the best both could offer, and looking at only hardware. Considering a computer is a general purpose device it can actually offer more than a blu-ray player when it comes to software. It can connect to the internet and load up things on the disc other than video and audio.

Looking at only video and audio then the player pretty much doesn't matter. You just have to make sure it can play and has the right outputs.

RE: Wut?
By Targon on 11/13/2010 5:03:38 PM , Rating: 2
Pretty much all the new BluRay players come with an ethernet connection and an increasing number come with wireless support to connect to the Internet. Netflix streaming, Pandora, Blockbuster, YouTube, the list of things that BluRay players can do has been increasing. And yes, playing your video/audio files from a computer on the network also works.

The only thing we don't see as standard is displaying from a computer screen to the BluRay player, but that too is something that is starting to show up.

RE: Wut?
By UNHchabo on 11/12/2010 3:31:12 PM , Rating: 3
I haven't bought anything related to Blu-ray yet, but I do prefer even 720p content over 480p, given the choice, even on a laptop screen.

The only downside to playing HD media on a plane would be battery life.

So no, it's not really a big deal, but it's nice to have the option. I still enjoy watching my movies that I have on VHS, but if given the opportunity to watch the movie in better quality, I'll take it.

RE: Wut?
By Smilin on 11/12/2010 3:47:15 PM , Rating: 3
So how many machines are being shipped with a BD drive AND the necessary software AND a screen that supports 1080p AND 7.1 or at least 5.1 sound capability.

Uhm.. All of them?

I mean nearly every computer you buy from dell/hp/asus etc has an option for a blu-ray drive right? Every one of those has onboard 5.1 or better sound. Every one of those will have some 3rd party crapware that has a codec.

Any desktop is available with a 1080p screen. Most laptops do well beyond 720p and many 1080.

If a PC user wants blu-ray they just check a box when ordering. If an Apple user wants blu-ray they are out of luck. There is no reason Apple can't support blu-ray other than hubris.

RE: Wut?
By namechamps on 11/12/2010 4:09:12 PM , Rating: 2
DVD quality may be "just fine" on a laptop but they point is media re-use.

I have a Bluray player at home, I often travel. Kinda a pain in the ass to buy/rent BD discs for home and DVD disc for laptop.

Simply having a single format is great. I can buy a disc and it is good for home system or laptop. I can fill netflix q only w/ BD titles and they all work on both systems.

Now if all BD discs came w/ a DVD title you might have a point.

RE: Wut?
By KoolAidMan1 on 11/15/2010 3:24:21 PM , Rating: 2
Many Blu Rays go one step better and come with a digital copy included. It obviously isn't something you'd want to watch on a 60" plasma but for a laptop screen it is great, and you don't have to pack discs with you.

RE: Wut?
By name99 on 11/15/2010 5:00:08 PM , Rating: 2
A digital copy that is WMV DRM'd and thus DOESN'T WORK on a mac.
Heck on an argument there for why Apple should support BR...

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