all the things Macs lack -- pre-installed
3.0, Blu-ray, and more -- you'd think that'd there'd be more
clever commercials from Microsoft taking a jab at their fruity
competitor. While commercials like Laptop
Hunters hinted at
such things, they didn't just lay it out there.Fortunately
for Microsoft that's exactly what its new
commercial does. In the commercial Mac
and PC (laptops, not "guys", mind you) are flying aboard an
airplane (conveniently named Windows 7). As the pair
settle in the PC fires up a Blu-ray
Mac is awestruck."What is that?"PC
nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you
want to watch?"Hesitant Mac ends of being sucked in to
the awe of HD movies as he fantasizes of himself and PC as the female
and male protagonists of Avatar.
Needless to say he ends up watching the whole film.(We're not
positive on this one, but the commercial may also have been making
fun of the MacBook aluminum unibody cases' tendency to collect dust
and grime, as the stewardess ask the Mac if it needs a dusting.)So
is it fair for Microsoft to be making fun of Apple's Blu-ray
incompetence?After all, on the one hand the standard is still
very young. While Blu-ray movies are becoming pretty
ubiquitous, they're still more expensive (generally) than DVDs, and
not everyone even has a Blu-ray player yet.On the other hand,
for a brand that brags about its media savvy, it seems odd to not to
give customers access to the highest-quality video discs out there.
And the commercial isn't quite as in your face as the old
"Get a Mac" spots -- it's more cartoony and
quote: So much for the moral high ground...
quote: Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.
quote: Apple has a great counter-zinger opportunity however if they product an ad that pokes fun at the Xbox 360 partnering up with HD-DVD back in the HD media format war days.