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Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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By captainobvious on 11/12/2010 2:49:23 PM , Rating: 4
quote:
So much for the moral high ground...


Pass me some of whatever you're smoking because I saw nothing immoral about this commercial. It was both funny and true, the latter of which you can't say about the majority of Apple's commercials.

quote:
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.


Ah the great Jobs "you can't have that technology as we are making something better excuse". I don't even blame Apple so much for not supporting Flash, Blu-Ray, USB 3. I blame the customers that buy the garbage that is Apple's defective products and dictatorial policies. Apple is brilliant
quote:
So much for the moral high ground...


Pass me some of whatever you're smoking because I saw nothing immoral about this commercial. It was both funny and true, the latter of which you can't say about the majority of Apple's commercials.

quote:
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.


Ah the great Jobs "you can't have that technology as we are making something better" excuse. I don't even blame Apple so much for not supporting Flash, Blu-Ray, USB 3. I blame the customers that buy the garbage that is Apple's defective products and dictatorial policies. Apple is brilliant. It charges its customers exorbitant prices for defect-prone obsolete products. That's very smart. It's the customer who buys that junk that is dumb.

quote:
Apple has a great counter-zinger opportunity however if they product an ad that pokes fun at the Xbox 360 partnering up with HD-DVD back in the HD media format war days.


Ha nice try. Too bad back then there was no clear winner in the format war. Now there is -- Blu-Ray.

Apple isn't failing to back Blu-Ray because it has a better technology. It's failing to back it so it can raise the profit margins on its junky hardware.


"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive














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