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Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM


Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.



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So much for the moral high ground
By Taft12 on 11/12/2010 2:37:56 PM , Rating: 2
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.

Apple has a great counter-zinger opportunity however if they product an ad that pokes fun at the Xbox 360 partnering up with HD-DVD back in the HD media format war days.




RE: So much for the moral high ground
By sviola on 11/12/2010 2:43:31 PM , Rating: 2
quote:
Apple has a great counter-zinger opportunity however if they product an ad that pokes fun at the Xbox 360 partnering up with HD-DVD back in the HD media format war days


I don't think it would be wise for them to do that. The counter-counter-zinger would be harder on them if MS would talk about Apple's failure in the console market.


RE: So much for the moral high ground
By Guspaz on 11/12/2010 2:56:47 PM , Rating: 2
I'd agree that the Pippin was a much bigger embarrassment than the HD-DVD drive.


RE: So much for the moral high ground
By DuctTapeAvenger on 11/12/2010 2:44:37 PM , Rating: 2
Not really a counter-zinger. Microsoft just plays for both teams to get all the hot HD action it can get. Apple is stuck in the past in standard definition. It just helps make Apple look old and boring.


By killerroach on 11/12/2010 3:28:42 PM , Rating: 3
Apple can do HD... well, if you download their crappily-encoded 720p videos from the iTunes Store that cost about as much as a physical Blu-Ray movie...


By captainobvious on 11/12/2010 2:49:23 PM , Rating: 4
quote:
So much for the moral high ground...


Pass me some of whatever you're smoking because I saw nothing immoral about this commercial. It was both funny and true, the latter of which you can't say about the majority of Apple's commercials.

quote:
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.


Ah the great Jobs "you can't have that technology as we are making something better excuse". I don't even blame Apple so much for not supporting Flash, Blu-Ray, USB 3. I blame the customers that buy the garbage that is Apple's defective products and dictatorial policies. Apple is brilliant
quote:
So much for the moral high ground...


Pass me some of whatever you're smoking because I saw nothing immoral about this commercial. It was both funny and true, the latter of which you can't say about the majority of Apple's commercials.

quote:
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.


Ah the great Jobs "you can't have that technology as we are making something better" excuse. I don't even blame Apple so much for not supporting Flash, Blu-Ray, USB 3. I blame the customers that buy the garbage that is Apple's defective products and dictatorial policies. Apple is brilliant. It charges its customers exorbitant prices for defect-prone obsolete products. That's very smart. It's the customer who buys that junk that is dumb.

quote:
Apple has a great counter-zinger opportunity however if they product an ad that pokes fun at the Xbox 360 partnering up with HD-DVD back in the HD media format war days.


Ha nice try. Too bad back then there was no clear winner in the format war. Now there is -- Blu-Ray.

Apple isn't failing to back Blu-Ray because it has a better technology. It's failing to back it so it can raise the profit margins on its junky hardware.


RE: So much for the moral high ground
By Nutzo on 11/12/10, Rating: 0
RE: So much for the moral high ground
By lecanard on 11/12/2010 5:41:41 PM , Rating: 2
I doubt 1080P rips actually have all the detail of the Blu-ray disc. Having the same resolution doesn't mean the fine details haven't been compressed into oblivion. Do they have 7.1 sound? I've never tried one.


By sprockkets on 11/12/2010 7:05:34 PM , Rating: 2
You may need a 9GB rip, and the sound is 7.1 dts, not lossless or uncompressed.

But download a bt rip and see for yourself. I have both Star Trek on BD and the rip. They look the same on my HD tv.


RE: So much for the moral high ground
By Aibo on 11/13/2010 6:05:20 PM , Rating: 2
720/1080p Blu-ray movies that still look as good when compressed down to 9GB are the poor picture and sound movies to begin with.

Take the best looking and sound quality movies on Blu-ray and see if they still look and sound as good when compressed down to 9GB. Also, the bonus materials take additional space. Basically, trying to say 9GB is good enough to store blu-ray movies mean you can to choose poorly quality movies. At the same time, saying all 1080p Blu-ray movies look and sound the best is also false.

I understand there are still many movie viewers who think heavily compressed picture is good enough and Dolby Digital 5.1 sounds good enough.


By Reclaimer77 on 11/12/2010 5:07:42 PM , Rating: 2
quote:
They would rather you buy a digital copy through iTunes.


Lol yeah, hey buddy I'll wake you up when that 50gig Blu-Ray download is finished. The rest of us will just be in the other room, you know, actually WATCHING the movie.

quote:
Apple has a great counter-zinger opportunity however if they product an ad that pokes fun at the Xbox 360 partnering up with HD-DVD back in the HD media format war days.


Well that would fit perfectly with all their previous anti-Microsoft adds. And by that I mean, bringing up ancient history that has no bearing on today's end user.


RE: So much for the moral high ground
By Solandri on 11/12/2010 5:47:26 PM , Rating: 2
quote:
Physical media has nothing to do with Apple's long-term plans for media market domination. They would rather you buy a digital copy through iTunes.

I actually agree with Apple's move to put software onto USB/flash drives instead of CD/DVD. But ignoring the standard format that HD movies are released in is pretty short-sighted.

To buy into the "you can get HD content over the net" argument, you have to assume people have a network connection which can download a 1-5 GB movie in a reasonable amount of time, and that their ISP doesn't cap their monthly data consumption at something close to that. Sadly, due to the poor state of broadband in the U.S., I don't see Netflix and iTunes overcoming those problems for another 5 years at least. That's almost 3 generations in the computer industry, which is pretty close to forever. Netflix's HD streaming quality is fine for a one-shot viewing. But if you're going to pay for a permanent copy of a movie, people are gonna look at that and bluray and pick bluray.


RE: So much for the moral high ground
By Targon on 11/12/2010 10:31:20 PM , Rating: 2
There is a very simple reason why BluRay will continue to get support, and that is copyright. USB flash drives won't have any way to really lock the content against a copy, and that makes for a very bad way to release commercial movie releases.

With network connectivity, there is far too much potential for playback errors as well when you are looking at a 1920x1080 video stream.

Apple just doesn't want to stay on top of what the industry is doing, because that would expose them being behind when it comes to technical innovation. Apple forcing vendor lock-in can not keep up with thousands of companies working in different areas to make a good product, with the customer having a choice of which vendor to go with.


By FearTec on 11/15/2010 6:04:01 AM , Rating: 2
No problems downloading here, adsl2 can download a movie in no time.

I dont want blueray until movies are $5 each. I dont want hdcp telling me what resolution i am allowed to watch a movie at.

Macs may offer less specs but are very tidy laptops that dont feel like they are made from 10 types plastic that will melt and die in 1.5 years


"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller














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