Print 128 comment(s) - last by superstition.. on Nov 17 at 5:40 PM

Mac lusts for PC's Blu-Ray ability.  (Source: Microsoft via YouTube)

Mac also seems to fantasize that he and PC are the female and male protagonists of Avatar.  (Source: Microsoft via YouTube)
"It's Blu-Ray -- it's built in," PC to awestruck Mac

For all the things Macs lack -- pre-installed FlashUSB 3.0, Blu-ray, and more -- you'd think that'd there'd be more clever commercials from Microsoft taking a jab at their fruity competitor.  While commercials like Laptop Hunters hinted at such things, they didn't just lay it out there.

Fortunately for Microsoft that's exactly what its new commercial does.  

In the commercial Mac and PC (laptops, not "guys", mind you) are flying aboard an airplane (conveniently named Windows 7).   As the pair settle in the PC fires up a Blu-ray movie --
Avatar.  Mac is awestruck.

"What is that?"

PC nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you want to watch?"

Hesitant Mac ends of being sucked in to the awe of HD movies as he fantasizes of himself and PC as the female and male protagonists of 
Avatar.  Needless to say he ends up watching the whole film.

(We're not positive on this one, but the commercial may also have been making fun of the MacBook aluminum unibody cases' tendency to collect dust and grime, as the stewardess ask the Mac if it needs a dusting.)

So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence?

After all, on the one hand the standard is still very young.  While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.

On the other hand, for a brand that brags about its media savvy, it seems odd to not to give customers access to the highest-quality video discs out there.  And the commercial isn't quite as in your face as the old "Get a Mac" spots -- it's more cartoony and cute.

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RE: pretty funny.
By Souka on 11/12/2010 2:31:54 PM , Rating: 5
Yes, a true ad.

If Microsoft were to make an add like Apple does, they'd be sued, or at the very least blasted for making a slander advertisement.

I never understood why Apple can outright lie in its ads, yet not be in trouble for doing so.

RE: pretty funny.
By Luticus on 11/12/2010 2:34:36 PM , Rating: 3
It's the Jobs mind trick.

"You love mac" *waves hand*


RE: pretty funny.
By dgingeri on 11/12/2010 2:39:38 PM , Rating: 5
Those tricks only work on the weak minded...

RE: pretty funny.
By priusone on 11/12/10, Rating: 0
RE: pretty funny.
By ClownPuncher on 11/12/2010 2:52:33 PM , Rating: 5
You accidentally used a sarcasm tag there.

RE: pretty funny.
By Helbore on 11/15/2010 12:15:46 PM , Rating: 2
In separate news, the government released a new report today detailing the overall decline in education standards for the general population.

RE: pretty funny.
By lainofthewired on 11/12/2010 7:08:49 PM , Rating: 2
Needs a 6.

RE: pretty funny.
By BWAnaheim on 11/12/2010 8:01:10 PM , Rating: 3
Or on a Kinect. :-)

RE: pretty funny.
By DominionSeraph on 11/14/2010 8:06:12 PM , Rating: 1
Po pi po pi po po pi po
Po pi po pi po po pi po

When Miku decides you like vegetable juice, there's just no fighting it. Your 200 yen is as good as gone.

RE: pretty funny.
By Denigrate on 11/12/2010 2:39:49 PM , Rating: 2
Mind trick? I suppose you could call having a legion of less than savy buyers a mind trick.

Besides, flaws and missing standards are features that allow you to feel superior.

RE: pretty funny.
By geekman1024 on 11/12/2010 9:32:52 PM , Rating: 3
Steve,quit waving your hand like a freaking Jedi!

RE: pretty funny.
By Ammohunt on 11/12/2010 3:40:12 PM , Rating: 2
becasue the are just like the elitists that typically use Macs.

RE: pretty funny.
By geekman1024 on 11/12/2010 9:34:17 PM , Rating: 2
and apparently, you are not using a Mac. What you need is a spell checker.

RE: pretty funny.
By dark matter on 11/13/2010 4:42:10 AM , Rating: 1
Yeah, because only Mac's have a spell checker.

RE: pretty funny.
By cruisin3style on 11/13/10, Rating: -1
"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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