all the things Macs lack -- pre-installed
3.0, Blu-ray, and more -- you'd think that'd there'd be more
clever commercials from Microsoft taking a jab at their fruity
competitor. While commercials like Laptop
Hunters hinted at
such things, they didn't just lay it out there.Fortunately
for Microsoft that's exactly what its new
commercial does. In the commercial Mac
and PC (laptops, not "guys", mind you) are flying aboard an
airplane (conveniently named Windows 7). As the pair
settle in the PC fires up a Blu-ray
Mac is awestruck."What is that?"PC
nonchalantly responds, "Oh it's Blu-Ray, it's built in -- you
want to watch?"Hesitant Mac ends of being sucked in to
the awe of HD movies as he fantasizes of himself and PC as the female
and male protagonists of Avatar.
Needless to say he ends up watching the whole film.(We're not
positive on this one, but the commercial may also have been making
fun of the MacBook aluminum unibody cases' tendency to collect dust
and grime, as the stewardess ask the Mac if it needs a dusting.)So
is it fair for Microsoft to be making fun of Apple's Blu-ray
incompetence?After all, on the one hand the standard is still
very young. While Blu-ray movies are becoming pretty
ubiquitous, they're still more expensive (generally) than DVDs, and
not everyone even has a Blu-ray player yet.On the other hand,
for a brand that brags about its media savvy, it seems odd to not to
give customers access to the highest-quality video discs out there.
And the commercial isn't quite as in your face as the old
"Get a Mac" spots -- it's more cartoony and
quote: In 1983, Bell Labs at Murray Hill published a comprehensive discussion of touch-screen based interfaces. In 1984, Bell Labs engineered a touch screen that could change images with more than one hand. In 1985, the University of Toronto group including Bill Buxton developed a multi-touch tablet that used capacitance rather than bulky camera-based optical sensing systems. A breakthrough occurred in 1991, when Pierre Wellner published a paper on his multi-touch “Digital Desk”, which supported multi-finger and pinching motions. Various companies expanded upon these inventions in the beginning of the twenty-first century. Mainstream exposure to multi-touch technology occurred in 2007 when the iPhone gained popularity, with Apple stating they 'invented multi touch' as part of the iPhone announcement, however both the function and the term predate the announcement or patent requests. Publication and demonstration using the term Multi-touch by Jefferson Y. Han in 2005 predates these.
quote: Meanwhile your forward-looking world held onto floppies for 10 years past their sell-by date, is still stuck with BIOS rather than EFI (how are those 3TB drives working out for you?), and, in this very thread, is defending optical storage --- a technology that is where floppies were fifteen years ago --- clearly on its way out.
quote: defending optical storage --- a technology that is [...] clearly on its way out.
quote: So it works on a mac then?
quote: Realistically, watching Blu-ray movies is about the only thing anyone's going to do with a Blu-ray drive at this point. So, claiming to support Blu-ray is a little disingenuous.
quote: But I guess they couldn't have a Mac talking to a Win7 machine if they were hooked up to 40" 1080p displays. I mean who would have two screens like that hooked up within speaking distance in the same room tied to 2 different OSs?
quote: I had to read it twice to get the gist of what he was saying.
quote: I think I've used the optical drive in my laptop a grand total of like 5 times in the past 3 years.
quote: The reason Apple doesn't make a jump to Blu-ray, in my opinion, is that they see very little future left in the optical medium, period.
quote: In the end I'd rather see better/more SSD adoption and availability of high bandwidth internet connectivity instead of optical media support.
quote: And what would you have had to go through if it wasn't there when you needed it?
quote: How can there be "very little" future left for optical medium?
quote: If you don't think there will always be a demand for physical media, in some form or another, you're nuts
quote: So is it fair for Microsoft to be making fun of Apple's Blu-ray incompetence? After all, on the one hand the standard is still very young. While Blu-ray movies are becoming pretty ubiquitous, they're still more expensive (generally) than DVDs, and not everyone even has a Blu-ray player yet.
quote: Should MS feel shamed for not including it in their entertainment console?
quote: The Xbox is a game console.
quote: But just because Sony built their console around Blu-Ray doesn't mean Microsoft must now be compelled to.
quote: Again, I refuse to accept this double standard. If Apple can fly off half cocked
quote: Microsoft, which has stopped making an HD-DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.
quote: I think people may have spoken about that originally, but that's long gone. I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?
quote: then I think Microsoft is well within their rights to point out the simple fact that your Apple will NEVER enjoy the premier high definition video format.
quote: Your just MS bias. No news here.