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  (Source: Gartner)
Android makes up a quarter of all smartphone sales worldwide, Apple surpasses RIM

Yesterday, Gartner released its Q3 2010 mobile and smartphone sales data, and the results show particularly strong gains for Android-based devices and Apple's iPhone.

In the third quarter of 2010, worldwide mobile phone sales rose 35 percent over the same quarter last year, with a total of 417 million units sold. Smartphone sales continued their meteoric growth, with a 96 percent increase over the same period last year, accounting for 19.3 percent of all mobile phone sales in Q3.

“This quarter saw Apple and Android drive record smartphone sales. Apple's share of the smartphone market surpassed Research In Motion (RIM) in North America to put it second behind Android while Android volumes also grew rapidly making it the No. 2 operating system worldwide.” said Carolina Milanesi, VP of research at Gartner. The quarter marked the third consecutive double-digit increase in sales year-on-year.

In all, nearly 81 million smartphones were sold last quarter. Android made up slightly more than a quarter of all smartphone sales worldwide, with 20.5 million units sold, positioning it as the second-most popular operating system behind Symbian, which moved nearly 30 million units. In the same quarter last year, only 1.4 million Android-based devices were sold.

Android was particularly dominant in North America, where Gartner estimates it made up 75 to 80 percent of all of Verizon's smartphone sales. It was also bolstered by the launch of the multi-carrier Galaxy S line from Samsung. Gartner also noted that the OS's move into low- to mid-level devices helped it globally. This tactic could continue in the U.S. with Android's coming holiday spree.

Apple also did considerably well, thanks to the iPhone 4. Not only did Apple surpass RIM globally with almost 13.5 million units sold to RIM's 11.9 million -- putting it in third place behind Android -- it also jumped ahead of the Blackberry manufacturer in the important U.S. market. Apple is now second only to Android in the U.S., and third in Europe (still behind Nokia and Samsung).

“Smartphone OS providers have entered a period of accelerated platform evolution, stimulated by more regular product releases, new platform entrants and new device types,” said Roberta Cozza, principal research analyst at Gartner. “Any platform that fails to innovate quickly — either through a vibrant multi-player ecosystem or clear vision of a single controlling entity — will lose developers, manufacturers, potential partners and ultimately users.” (Perhaps a veiled reference to RIM?)

Rounding out total mobile market, Nokia held on to its top spot, moving 117.5 million units in the quarter, but saw a market share decline of 8.5 percentage points over the same period last year. This was mostly caused by components shortages that affected the stock of low-end devices, which forced consumers to buy higher-end one instead. This resulted in better-than-expected financial results for the Finnish mobile company. 

Samsung came in second globally, but was nearly 50 million units behind Nokia with a total of 71.7 million units (up 18.2 percent), and LG was even further behind with 27.5 million (down 6.6 percent). 

The most impressive feat in the mobile market was the appearance of Apple in the top five manufacturers. Its 13.5 million units landed it in fourth place, ahead of RIM. Gartner posits that it could have sold more, but was hampered by ongoing supply constraints. The firm also noted that enterprise adoption of the iPhone and iPad has grown, despite Apple's focus on individual consumers.

Looking forward, Gartner expects 2011 to be a big year for media tablets like Apple's iPad. It projects nearly 55 million tablet devices to be sold next year. It also predicts that it will be another big year for Apple, in general. “To a developer, the iPod Touch and iPhone (and to a lesser extent the iPad) are effectively the same device and a single market opportunity. While Android is increasingly available on media tablets and media players like the Galaxy Player, it lags far behind iOS's multi-device presence," Milanesi said. "Apple claims it is activating around 275,000 iOS devices per day on average — that's a compelling market for any developer. And developers' applications in turn attract users.”

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Phone Sales
By hiscross on 11/11/2010 2:41:39 PM , Rating: 0
Apple's iPhone out sells Google phone. That's a fact. The iOS activation out numbers Andriod. That's a fact. Andriod is pretty limited to phones. I believe there maybe a few Andriod tablents out there and No Andriod MP3 players. So Google has no phone sales (NexusOne = 100% failure), and MP3 players, and No tablets. Apple makes and sells all three very well. So for those who like numbers, I'd say the Drudge Repprt gets more hits than Daily Tech. Also, Google'sm Chrome OS is where exactly?

RE: Phone Sales
By Boze on 11/11/2010 3:13:40 PM , Rating: 3
Apple's iPhone out sells Google phone.

Not according to this chart... I'm not the world's smartest guy but I'm pretty sure I'm reading this correctly.

The last time I checked, 20,500,000 is greater than 13,484,400.

Consumers are starting to see the value inherent in the Android platform, along with the (very amazing) new Android smartphones that are coming out. I have a Galaxy S with Verizon as my carrier and people - disproportionately women - comment on how much sleeker it is than their iPhone. A few have commented that they'd rather have my phone than their iPhone 4.

I also don't understand how you can call the Nexus One a 100% failure... from what I understand, Google essentially considered it a "tech demo" of what was possible with Android.

I don't know if Google has any interest with the MP3 player market, but that's a market that Apple better hope Google never tries to push, because with Android adoption going through the stratosphere, it won't take long before people say to themselves, "Well, I've already got an Android phone, and an Android tablet, both of which I like (or love). I might as well get an Android MP3 player..."

RE: Phone Sales
By retrospooty on 11/11/2010 8:37:41 PM , Rating: 2
" I'm not the world's smartest guy but I'm pretty sure I'm reading this correctly. The last time I checked, 20,500,000 is greater than 13,484,400."

LOL... you are correct. 20,500,000 is greater than 13,484,400.

I think Hiscross's math is as bad as his science ;)

RE: Phone Sales
By diskoman69 on 11/12/2010 12:45:41 AM , Rating: 2
There are already Android-based media players on the market. I know Creative has a couple (the new Zen Touch2 and last year's Zii EGG) and I believe Archos has another. Just like the OS needed time to mature on phones (compare a Galaxy S or MyTouch 4g to a G1), give it another year or so to see how things go on the PMP front.

Don't forget about the Chrome OS and Google TV. Instead of consumers thinking Android phone, tablet, etc. just replace "Android" with "Google" and add TV, laptop, etc. They're taking over!

RE: Phone Sales
By hiscross on 11/12/2010 4:12:05 PM , Rating: 2
For those who attend EOSL I said Phones, like a real hand held device made by Google (NexusOne). Sure, there more Android operating system phones than the iPhone, but Not handsets made by Google. The english word for what I just wrote is comprehend.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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