backtop


Print


  (Source: NY Daily)
Nintento aims to attract the over-50 crowd to the game

The gaming company Nintendo, the makers of Wii, hope to draw a little “old hip” action in a brand new way.  The innovative company had targeted the Wii to kids in the past and while some studies suggested that the popular game console had little impact on family fitness, the company has begun a new Wii Fit Plus campaign aimed at appealing to consumers age 50 and older.  

The new advertising campaign features 65-year-old actress Helen Mirren using the motion-controlled system.  

The company insisted on the Oscar winner for the upcoming campaign because they believe her glamorous look and svelte figure will attract over-50s to the game. The game sets individual weight loss goals, provides BMI and exercise options like yoga and aerobics.

"Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children," an unidentified friend of Mirren said.

Mirren was paid £500,000 ($800,000 USD) to appear in the two-day commercial shoot. "You need never get bored as every day you can tailor a new workout," Mirren says in the commercial.

The campaign is all part of a promotion by Nintendo UK which will also feature other celebrities targeting other demographics.

''This year's star line-up is the best yet, demonstrating the wide appeal of Nintendo products," said Dawn Paine, Marketing Director at Nintendo UK.

Mirren's hefty salary for the commercial comes just weeks after Nintendo announced a $24M loss for the April – September quarter.

 





"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
Related Articles






Most Popular ArticlesSuper Hi- Vision Will Amaze the World
January 16, 2017, 9:53 AM
Samsung Chromebook Plus – Coming in February 2017
January 17, 2017, 12:01 AM
Samsung 2017 Handset’s Updates
January 17, 2017, 12:01 AM
Comparison – Surface Pro VS Tbook X5 Pro
January 21, 2017, 7:00 AM
Comparison – iPad Mini Vs Huawei MediaPad M3
January 19, 2017, 2:08 AM

Latest Blog Posts
Some new News
Saimin Nidarson - Jan 23, 2017, 8:59 AM
What is new?
Saimin Nidarson - Jan 22, 2017, 7:00 AM
News
Saimin Nidarson - Jan 20, 2017, 7:00 AM
News of the World
Saimin Nidarson - Jan 19, 2017, 7:00 AM
Some tips
Saimin Nidarson - Jan 17, 2017, 12:16 AM
News of the Day
DailyTech Staff - Jan 16, 2017, 12:10 PM
Tech News
Saimin Nidarson - Jan 15, 2017, 12:32 AM
Here is Some News
Saimin Nidarson - Jan 14, 2017, 12:39 AM
News around the world
Saimin Nidarson - Jan 12, 2017, 12:01 AM
Rumors and Announcements
Saimin Nidarson - Jan 11, 2017, 12:01 AM
Some news of Day
Saimin Nidarson - Jan 7, 2017, 12:01 AM
News 2017 CES
Saimin Nidarson - Jan 6, 2017, 12:01 AM






botimage
Copyright 2017 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki