Print 19 comment(s) - last by The Raven.. on Nov 9 at 9:32 AM

  (Source: NY Daily)
Nintento aims to attract the over-50 crowd to the game

The gaming company Nintendo, the makers of Wii, hope to draw a little “old hip” action in a brand new way.  The innovative company had targeted the Wii to kids in the past and while some studies suggested that the popular game console had little impact on family fitness, the company has begun a new Wii Fit Plus campaign aimed at appealing to consumers age 50 and older.  

The new advertising campaign features 65-year-old actress Helen Mirren using the motion-controlled system.  

The company insisted on the Oscar winner for the upcoming campaign because they believe her glamorous look and svelte figure will attract over-50s to the game. The game sets individual weight loss goals, provides BMI and exercise options like yoga and aerobics.

"Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children," an unidentified friend of Mirren said.

Mirren was paid £500,000 ($800,000 USD) to appear in the two-day commercial shoot. "You need never get bored as every day you can tailor a new workout," Mirren says in the commercial.

The campaign is all part of a promotion by Nintendo UK which will also feature other celebrities targeting other demographics.

''This year's star line-up is the best yet, demonstrating the wide appeal of Nintendo products," said Dawn Paine, Marketing Director at Nintendo UK.

Mirren's hefty salary for the commercial comes just weeks after Nintendo announced a $24M loss for the April – September quarter.


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RE: in other news...
By Brandon Hill on 11/8/2010 11:20:38 AM , Rating: 5
LOL. That being said, I must admit that Helen is a damn hot 60+ year old lady.

RE: in other news...
By quiksilvr on 11/8/2010 11:43:51 AM , Rating: 1
Oh please. Julie Andrews all the way...

RE: in other news...
By The Raven on 11/8/2010 1:51:49 PM , Rating: 2
Umm, Hello. Raquel Welch all the way.

Jane Fonda if she could keep her mouth shut.

RE: in other news...
By therealnickdanger on 11/8/2010 11:43:55 AM , Rating: 2
Isn't that kind of like trying to pick out the best dancer from a crowd of paraplegics?

RE: in other news...
By Brandon Hill on 11/8/2010 11:46:22 AM , Rating: 2
You say that now, but wait until you're 60 and look over at your SO ;)

RE: in other news...
By Anoxanmore on 11/8/10, Rating: 0
RE: in other news...
By The Raven on 11/8/2010 1:30:37 PM , Rating: 2
He says that now, but just wait until he is a paraplegic.

RE: in other news...
By therealnickdanger on 11/8/2010 11:46:23 AM , Rating: 2
Sorry, I just realized how mean that sounds. Monday + daylight savings = lunch being an hour further away = crabby.

RE: in other news...
By The Raven on 11/8/2010 1:32:37 PM , Rating: 2
Mean?! Mean to who? Helen Mirren? Or elderly handicapped folks? You better watch who's toes you step on, I don't see how this could turn out good now that you have said that.

RE: in other news...
By The Raven on 11/8/2010 1:34:29 PM , Rating: 2
Hey! Riverdance is the bomb!!!

RE: in other news...
By FITCamaro on 11/8/2010 10:41:55 PM , Rating: 2
Make up and push up bras do wonders....and create lies.

RE: in other news...
By The Raven on 11/9/2010 9:32:44 AM , Rating: 2
Don't forget Photoshop.

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