As you are likely writing about the upcoming Radeon 6800 series launch, we felt it was important that you're up to date on the latest GeForce GTX 400 series pricing.We'd like to inform you of new suggested retail pricing (SEP) for one of our most popular GPUs, the GeForce GTX 460 1GB. The new SEP for the GTX 460 1GB is $199.99. As always, the SEP is just a suggestion and you'll likely find retail boards from our partners at multiple price points. We expect many standard boards to sell in the $180s-$190s, and OC boards to sell for $209+.In addition to the GeForce GTX 460 1GB, we'd also like to mention new pricing on the GeForce GTX 470. The SEP of this GPU is now $259.99. The GeForce GTX 470 offers more tessellation engines than GTX 460, making it ready for the most demanding DX11 games on the market today, and just as important, the games of tomorrow.
Further to our e-mail last night about the GeForce GTX 460 1GB/GTX 470 price adjustment, please rest assured that our price adjustments are in fact permanent. Any claims that our pricing update is temporary are patently false.